Kansas City Web Analytics & Marketing Metricshttp://www.meetup.com/Kansas-City-Web-Analytics-Google-Analytics-Marketing-Metrics/http://photos3.meetupstatic.com/photos/event/c/f/d/c/global_154193212.jpeg20120830
Overview: This group is for anyone whose job, passion or business involves setting up, managing or interpreting web analytics, Google analytics, and marketing metrics. Our meetings focus on practical discussion and learning.
Who Should Join: Product Managers, Brand Managers, Bloggers, Business Owners and Webmasters and anyone else who wants to capture, understand and benefit from the increasing amount of valuable web analytics and marketing data capable of being analyzed.
Types of Analytics & Metrics We Discuss: general website traffic, google analytics, email marketing, podcasting, mobile applications, social media, business intelligence tools, ppc campaign data, webmaster tools, retargeting campaigns, and other traditional or digital sales or marketing efforts.
About the Meetings: Our goal with each meeting is to deliver actionable knowledge involving one or more of the following areas: setup, capture, management, interpretation or application of web analytics, metrics data and/or traditional marketing data.
What Members Can Expect Out Of The Group: The group is designed to bring a variety of business analytics users (Marketing, Sales, Consultants, Webmasters, Bloggers, Entrepreneurs, Managers) into the same room so we can share information and learn how to become better marketers, managers, sales and web professionals.
Meeting Structure: Some events may be instructional, round-table, or case study. We encourage the attendees to bring laptops, pads or phones in order to follow along with the meeting content or demonstration.
Suggest A Meeting Topic: We are always looking for great meeting topic ideas. Topic ideas can be technical, or business application related. Topics can be newbie or advanced. If you have a question that needs to be answered it might also make a great session topic. We want these events to be user-lead discussions that deliver actionable knowledge to the group’s participants. So tell us what you would like to cover and we'll get working on answering those questions in a learning/workshop environment.