It's our worst fear when launching a product we've given everything to: that nobody is going to use it. How do you go about finding that first set of people who are willing to give your product a chance?
This month's Kickass Products meetup will focus on how to find your early adopters. Sandi MacPherson, who runs the quietly screaming success QUIBB (http://quibb.com), will give a rare talk on how she managed to find and curate her first 500 users. Then we'll open it up to the floor for discussion.
Be prepared to share your war stories and come away with a gameplan for identifying and finding your early adopters.
7-7:30pm Eat, Drink, Mingle (Pizza & Drinks will be provided)
7:30-8pm Talk from Sandi MacPherson, Founder, QUIBB
8:30-9pm Open mic for problem/success lightning talks
Why we're calling QUIBB a quietly screaming success:
Quibb is a relatively new product that lets you share what you’re reading for work; users post newsworthy articles, see what colleagues are reading, and discuss the day’s industry news.
Community is everything for them so they have been very careful building it. They have several thousand beta users but they are very high quality (e.g. invitation only to specific companies, accelerators & networks, power users and influencers such as growth hacker Andrew Chen) and have outstandingly high levels of engagement (e.g. email open rates of 50-70%).
Read more about QUIBB:
Thanks to PARISOMA for sponsoring this meetup space!
PARISOMA is a space where ideas meet execution. They believe that the more ideas are realized, the better the world will be. They cultivate an experimental environment through COWORKING, EDUCATION and EVENTS.