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Finding Your Early Adopters with Sandi MacPherson - Founder, QUIBB

It's our worst fear when launching a product we've given everything to: that nobody is going to use it. How do you go about finding that first set of people who are willing to give your product a chance?

This month's Kickass Products meetup will focus on how to find your early adopters. Sandi MacPherson, who runs the quietly screaming success QUIBB (http://quibb.com), will give a rare talk on how she managed to find and curate her first 500 users. Then we'll open it up to the floor for discussion.

Be prepared to share your war stories and come away with a gameplan for identifying and finding your early adopters.

7-7:30pm Eat, Drink, Mingle (Pizza & Drinks will be provided)

7:30-8pm Talk from Sandi MacPherson, Founder, QUIBB

8-8:30pm Q&A

8:30-9pm Open mic for problem/success lightning talks

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Why we're calling QUIBB a quietly screaming success:

Quibb is a relatively new product that lets you share what you’re reading for work; users post newsworthy articles, see what colleagues are reading, and discuss the day’s industry news.

Community is everything for them so they have been very careful building it.  They have several thousand beta users but they are very high quality (e.g. invitation only to specific companies, accelerators & networks, power users and influencers such as growth hacker Andrew Chen) and have outstandingly high levels of engagement (e.g. email open rates of 50-70%).

Read more about QUIBB:

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Thanks to PARISOMA for sponsoring this meetup space!

PARISOMA is a space where ideas meet execution. They believe that the more ideas are realized, the better the world will be. They cultivate an experimental environment through COWORKING, EDUCATION and EVENTS.

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  • A former member
    A former member

    The group may find this interesting.

    Forbes article: "5 Things Founders Don't Talk About"

    http://www.forbes.com/sites/theyec/2013/05/10/5-things-founders-dont-talk-about/

    1 · July 1, 2013

  • A former member
    A former member

    Did anyone take notes on this that they can share?

    July 1, 2013

    • A former member
      A former member

      joe[at]usechisel[dot]com­

      July 1, 2013

    • A former member
      A former member

      I would love the audio! I couldn't make it because of work. jes.d.wood at gmail.com, thanks. :)

      July 1, 2013

  • A former member
    A former member

    In other words, as a startup founder, expect to get VERY cranky!

    June 28, 2013

  • K. R.

    Very interesting look at first 1000 users not an easy feat but Sandi honstly shares her process to "keep cranking" until you reach automated adoption.

    June 28, 2013

  • Rod V.

    Lots of learnings and insights. Thanks to all!

    June 28, 2013

  • Justin P.

    Sandi is an engaging and personable speaker. Her experience is particularly relevant since she is still in the midst of building her community as a solo founder, giving her advice and anecdotes a unique credibility.

    June 28, 2013

  • A former member
    A former member

    Great talk, loved it! When you need advice about acquiring your first 1000 users, you need to talk to someone who was recently there. Sandi's focusing on what worked and what didn't was really helpful. And her great sense of humor didn't hurt one bit!

    June 28, 2013

  • A former member
    A former member

    Sandi seems very down-to-earth and easy to relate to. Not the most polished presentation, but certainly interesting.

    June 28, 2013

  • Anjulina D.

    It was a great event. Sandi thanks for your presentation. And thanks to everyone who gave me feedback on Looptivity! I really appreciate it!

    June 28, 2013

  • A former member
    A former member

    Deeply bummed but turns out I can't make it tonight. Have a great time!

    June 27, 2013

  • A former member
    A former member

    I have a schedule conflict today.

    June 26, 2013

  • Rupen

    Any chance there's a video stream for non SF'ers?

    June 24, 2013

    • A former member
      A former member

      Sorry - this talk will be off the record. ;)

      June 25, 2013

  • Ed

    Tron

    June 24, 2013

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