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Pure Michigan: Changing the Conversation

The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives; as well as tips, tricks and tools any business can use to save time, grow followers and supercharge your social media efforts. 

Pure Michigan’s social media presence ranks among the Top 10 worldwide among Skift’s analysis of more than 400 destinations globally. 

The U.S. Travel Association awarded Michigan a 2012 Mercury Award for "Best Use of Social Media" in the nation. Think Social Media recently ranked Pure Michigan’s social media presence the best in the United States among all destination marketing organizations (DMO). Pure Michigan has ranked either #1 or #2 for 14 of the past 15 quarters – the highest rankings of any state. 

Pure Michigan was the first state tourism agency in the United States to host a Google+ Hangout. Additionally, continues to be the most visited state tourism website in the United States for seven years in a row. 

Chad Wiebesick is the Director of Social Media and Interactive Marketing at the Michigan Economic Development Corporation (MEDC), and oversees social media for the State of Michigan’s tourism office. Chad manages Pure Michigan’s social media efforts across eight social networks including Facebook, Twitter, Google+, Instagram, Pinterest, Flickr, YouTube and a blog. 

Chad is a recipient of Online Media & Marketing Magazine's "America's Top 20 Interactive Media Rising Stars," and a national finalist in Media Magazine’s “Creative Media Awards” competition.

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  • ann a.

    Really enjoyed the presentation today..I'm from NY and remember when the I Love NY campaign launched. This was interesting, enlightening and a fun presentation. thank you Chad!

    1 · May 21

    • Chad W.

      Thank you Ann. The I Love NY campaign has survived through different governors and different administrations. We are seeing the same with Pure Michigan.

      May 22

  • Dr Rob B.

    Chad - thanks for the great insights today. I actually remember seeing that first tweet about the mitten war. I enjoyed learning about the following shots back and forth... that I missed! Thanks again!

    1 · May 21

    • Chad W.

      Thanks Rob. Glad you could make it out to LA2M.

      May 22

  • Linda B.

    Sorry- my friends son has lost his battle with cancer...unable to join.

    May 21

  • Kathleen S.

    Engaging and interesting presentation

    May 21

    • Chad W.

      Thanks Kathleen. It was my pleasure to attend.

      May 21

  • Denise M.

    Highly respected brand - it is greatly appreciated to be able to have his time and insites.

    May 21

    • Chad W.

      Thanks Denise. We're fortunate to live in a beautiful state and have a talented team to promote it.

      May 21

  • Chad W.

    Hi Everyone - I'm honored to be invited to speak and look forward to meeting everyone!

    2 · May 15

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