This month let's talk about writing to your target audience and trying to understand more about who they are. I've been following a thread on LinkedIn that started talking about demographics but has also moved into personality styles such as extroverts versus introverts. We might look at our readership in terms of broad demographics such as age, educational attainment, etc., but what other factors should we consider. Do they have specific hobbies and interests? Are they specific to a local region? How can we adjust how and what we write to best serve those who read our posts?
Naturally you are all free to wander off onto other tangents and topics as the mood strikes. We hope to see you there!
The Barking Spider Tavern is in the heart of University Circle. If the weather is nice we'll sit outside, if not we'll sit in the back room.
Here are a few things to know:
The Spider doesn't sell food, but you can bring your own pizza or snacks (excluding chips and pretzels, which they do sell.)
They offer an array of beverages including beer, wine, pop, juice, coffee, tea, iced-tea and bottle water. Please don't bring your own coffee.
There is a new parking lot on Bellflower behind the Spider. Look at this Google map for parking options. (You can park in the Coffeehouse lot.)
The Barking Spider is cash only, but they have an ATM in the back room. Wifi is available through Case Western Reserve University using the username and password "caseguest."
We hope to see you there!