August 11, 2010 1:00 PM - 30 attended

Writing Killer SEO copy, Social Search and Google's Caffeine algorithm update!

Lancaster Chamber of Commerce (map)

Selected By: Oliver Feakins

Attn: SEO Meetup Members!

We have a killer lineup of speakers for August. Kelly Watson is giving a presentation on tip for writing Killer SEO copy that will convert visitors and increase rankings! We also have Shawn Deagann, A top Social Media and Search Marketing Consulting visiting from NYC! Sean will be giving a presentation on the recent Google algorithm update known as "Caffine". This is a big update to the SEO world and something that every internet marketer should be familiar with. Shawn will present and take questions from the group.

Social Search & Google's Caffeine Update - by Shawn Dragann

Shawn made the prestigious list of DM News 30 Under 30 with good reason. described by colleagues as diligent, passionate and an expert in his field, Shawn Dragann created the Philadelphia-based agency's proprietary research tool that queries 180 search engines and accounts for 32 billion searches every year. It allows the company to perform better keyword research and has resulted in greater efficiency and lower costs for Digitas Health's clients. Since its launch, parent company Digitas has implemented the tool across a variety of industries.

An early entrepreneur, Dragann co-founded SEO sales and lead generation firm eBizMark while in high school, running the company for seven years. In 2005 Dragann also co-founded Student-Subway.com which enables college students and faculty to publish stories about their college experiences, which can then be connected to consumers, major universities, social networks and advertisers.Since graduating from St. Joseph's University in 2006 with a BS in marketing, Dragann has taken on a half-million dollar book of business for Digitas Health.

Writing Killer SEO Copy - by Kelly Watson

Kelly Watson writes SEO copy and other marketing materials for businesses here in Lancaster and across the nation. She's also a regular contributor to Forbes.com, where she writes about marketing for small business owners. You may have the best search traffic in the world, but only your website copywriting will determine whether people take action. Will they make a purchase, or hit the “back” button seconds after they arrive? It depends on your copywriting, so you'd better make it good. Longtime web copywriter Kelly Watson will reveal the insider secrets of writing copy that seduces search engines and customers. You'll discover not only how to write your own killer website copy but how to outsource copywriting without getting ripped off.


About the Organizer - Oliver Feakins
Oliver Feakins, President of the internet marketing company WebTalent SEO, A full service internet marketing agecy based in Lancaster, PA.

  • Tom Mahoney
    Tom Mahoney

    I heard part of Kelly's presentation Tuesday afternoon at Toastmasters. You're in for some seriously good information on SEO copywriting!

    Posted August 10, 2010 at 4:13 PM
  • Chris Edwards
    Chris Edwards

    I was unable to attend. Are there plans to share the presentation?

    Posted August 12, 2010 at 7:58 AM
  • Kelly Kautz
    Kelly Kautz

    I just uploaded a video of my presentation and a SlideShare version of the PowerPoint at http://www.onewomanmarketing.com/write-killer-copy-for-th.... I filmed Shawn as well; I'll see if he wants to upload his part of the meetup.

    Posted August 12, 2010 at 10:32 AM
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30 attended
4.50 4.505 (5 ratings)

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