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Daniel Rosenberg Talks About User Interaction Design Experience (UX)

User Experience 101 - Demystifying life-and-death business, engineering and design strategy decisions. Do you know where the landmines are?

Daniel Rosenberg, one of the founders of the human-computer interaction (HCI) field, will distill his 33 years of user interaction design experience (UX) into a simple framework that can explained in 45 minutes. The talk will be followed by a 30 minute Q&A session with the audience.

Daniel Rosenberg is currently the Chief Design Officer (CDO) for rCDO LLC, a UX strategy consulting firm serving C level executives and industry UX leaders in defining competitive design strategies and executing them. His clients include both startups and publically held companies in the medical, consumer, and enterprise software areas.

Prior to founding rCDO UX, Rosenberg was the Senior Vice President at SAP for 7 years. In this capacity he directed user experience design and usability activities across all SAP product lines. Prior to joining SAP he was Vice President of R&D for UI Design at Oracle Corporation. Previous corporate positions included the role of User Interface Architect for Borland International and Ashton-Tate. While at Borland he designed the first Windows GUI for Borland C++ as well as many other early innovative product user interfaces for personal computers.

Rosenberg has authored or co-authored many well known publications in the HCI field, including “Human Factors in Product Design” (Elsevier 1991), as well as chapters in the original “Handbook of Human Computer Interaction” (Elsevier 1988), “Coordinating User Interfaces for Consistency” (Academic Press 1989) and “Usability in Practice” (Academic Press 1994). He was one of the founding editors of ACM’s NetWorker magazine and has been serving on the advisory board of for the past 3 years.

Register at the Langara Continuing Studies registration or online for free. Walk-ins are welcome, but space is limited. Auditorium A130 (Google Map) is between the Continuing Studies registration desk and cafeteria in Building A.

After the event, members can head over to Roots Cafe (6502 Main Street) for beverages (alcoholic and non-alcoholic) and networking.

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  • Ryan

    Does anyone know of a good Interaction Design Pattern Library? I found this one, but I'm sure there are better ones out there:

    November 8, 2012

  • Ryan

    I compiled a list of references from Daniel's lecture. Enjoy.

    Johnson, Jeff. Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules.(2010)

    Here is the link to Interaction Design website:

    Here is a link to Daniel Rosenberg's LinkedIn page. At the bottom you will find a list of publications, including 7 Myths of Usability ROI, and My History - The Tabs UI Metaphor, both of which were referenced in his lecture.

    Also referenced in the talk was American Game Designer Jane McGonigal, who wrote "Reality Is Broken: Why Games Make Us Better and How They Can Change the World" (2011)

    November 8, 2012

    • Ryan

      Some YouTube videos of Amy Jo Kim, regarding gamification. These were very good, but I don't know if it's the one that Daniel was referring to. Search youtube for Amy Jo Kim and there's lots.

      Putting the Fun in Functional: Applying Game Mechanics to Functional Software. Amy Jo Kim­

      Beyond Gamification: 7 Core Concepts to Create Compelling Products. Amy Jo Kim­

      On Management of UX teams, Daniel referred to Arny Lund who wrote "User Experience Management: Essential Skills for Leading Effective UX Teams" (2011)­

      Other references in the lecture to Daniel Rosenberg's publications:

      Rosenberg, Daniel. The View from Here: Garbage In, Garbage Out, the Agile Way. Published in User Experience Magazine: Volume 9, Issue 1, 2010

      November 8, 2012

    • Shawn D

      Wow great list thanks.

      November 8, 2012

  • A former member
    A former member

    What a great event and probably one of the most insightful UX talks I have heard to date.

    3 · November 7, 2012

    • Adrian L.

      Totally agree, value-packed from beginning to end!

      November 7, 2012

    • Phillip C.

      That was really interesting, can someone tell me what's the name of the books?

      November 7, 2012

  • Dan B.

    Very professional speaker with historical and affiliated insight

    November 7, 2012

  • A former member
    A former member

    This event says it goes from 6:30-9:30. However, the description sounds like it is a 45 min session with 30 min q&a, which would only take us to 7:45 (which works fine for me since I need to leave around 7:30)

    Can someone please clarify?

    November 7, 2012

  • A former member
    A former member

    What are the differences between "user interface design", "user interaction design", "user experience design " and "user interaction design experience"? It's all a bit confusing.

    November 5, 2012

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