Learn from every mistake David Berger has made over the last 20 years in multimedia and mobile.
David has been doing multimedia and software development for over two decades. He began with a startup out of his dorm room at Harvard (sound familiar?) in 1991, licensed it to the Princeton Review... and has nothing to show for it.
He was CTO for tutor.com, raised $15 million in funding... and has nothing to show for it.
He was a staff engineer at IGT -- International Game Technology, who make 80% of the slot machines in the world -- and has nothing to show for it.
He was an expert in Director. He's an expert in Flex. Both now dead.
But if you can't name ten development environments to do an iOS app in, then you might not be as big a geek as David is! David used to do Hypercard programming, as well as GRASP (http://en.wikipedia.org/wiki/Graphics_Animation_System_for_Professionals), a floppy-based DOS-based multimedia environment. He wrote Cadecus Science Review which received four stars (four mice, really) from Macworld.
Afterwards there will be beer!