ABOUT THIS CLASS
Since the early days of the web, search has been the ubiquitous discovery tool for web users to find the answers to their questions and solutions to their needs. And since the wide adoption of search, organizations have vied for position in search results using a variety of strategies and tactics to capitalize on this rich source of web traffic. Learn about the evolution of ranking algorithms and how smart organizations use sustainable strategies to outrank the competition and get the visitors that grow their businesses.
Student Takeaways: The history of ranking algorithms and where they are headed...How content, social media and SEO blend together...Tools and resources for the DIY practitioner...Pitfalls to avoid
PREREQS & PREPARATION
ABOUT THE INSTRUCTOR(S)
Mike has helped organizations around the world capitalize on search engine traffic and build effective online experiences.