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Why UX Matters: Webinar and discussion group

Dan Maccarone, Co-Founder, Charming Robot

Why UX Matters takes a dive into the importance of user experience. We will explore how a brand comes into reality as the experience design evolves, especially focusing on how all decisions in the product development timeline are tied to the original product strategy. We will look at real-world examples that showcase successes and failures of digital product branding and Dan will share insights on his own experiences and where mistakes are generally made.


Student Takeaways:

  • UX’s role in every stage of the digital product development process
  • How to avoid chasing UX trends and gimmicks
  • How to narrow the focus of your product to make it successful
  • Figuring out the roles of everyone involved in the digital product cycle


Preparation:
Dan will be fielding questions during the livestream, so be prepared if you’re interested in asking him something.


Dan Maccarone is the co-founder of Charming Robot, a product design company based in NYC. For the past twelve years, he has been helping sartups and media companies shape their online product strategy, including Foursquare, Rent The Runway, Jetsetter and Savoured. His experience also includes television, music, and print media, and he has worked with Late Night with Jimmy Fallon, Gawker, Saturday Night Live, Universal Music and The Wall Street Journal. One of his most noted projects was creating the original strategy and user experience for Hulu. Prior to Charming Robot, Dan co-founded the design agency Hard Candy Shell.

 

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