Branding Basics: Develop a Brand Idea, Value Proposition,and Customer Experience

Branding is often described as the feeling that a customer has when someone mentions your product. A company’s brand is comprised of its essential values. It is important to strategize brand values before marketing efforts begin.

In this class, George will teach a simple brand hierarchy that can help marketers, product managers, and business builders get started with the branding process. By the end of the class, students will be able to brainstorm their brand statement, value proposition, and customer experience guidelines that create the foundation for future marketing efforts.


-Develop a clear brand idea -Understand your company’s value proposition -Figure out how to create a customer experience that supports your brand’s values -Take the next step toward marketing efforts

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