ABOUT THIS CLASS
A homepage is where organizations communicate what they’re all about. The one funny thing about homepages is the big gap between how they are perceived by people inside the organization and by the ones that belong to the organization’s target audience.
This class will introduce UX research techniques to evaluate a homepage design: interception survey, first click test, and online usability testing.
An understanding of user behavior when accessing a homepageTechniques for evaluating a homepage with usersLearn how to analyze research results and propose design changes