The 10 Keys to a Healthy Business

If you paid to go to business school, you just got ripped off! Don't you know that all you had to do instead was come to Brad Martyn's 10 Keys to a Healthy Business workshop??

Who should attend: All entreprenurs; pre-revenue companies; small-midsized established businesses.    

What will you learn: The FocusCFO guys are financial PHENOMS and the course will focus heavily on the financial side of a startup, but this class will actually end up giving you a complete immersion into 10 of the most core pillars of a solid business foundation.

Workshop Topics:

1.) Know where Cash hides.... and Find It!

2.) Understanding Debt and how to work with it

3.) The 3 real sources of Funding: Investors, Banks, and Your Business

4.) Know the difference between External Accounting Information and Internal Management Reporting

5.) Understand the 4 Key Management Systems every business needs

6.) Not all Sales are healthy

7.) Understand your Financial Strategy

8.) Focus on Cash Flow from operations

9.) Do Business Planning through Budgeting and Forecasting

10.) Have great Advisors and over communicate with them

About the Expert: Brad Martyn is the founder of FocusCFO.  FocusCFO provides Chief Financial Officer (CFO) level services to the small and medium size business (SMB) market.  With offices throughout Ohio, they has grown to one of the largest CFO Services firms in the Midwest, and most likely in the U.S.  FocusCFO works with businesses ranging from pre-revenue up to $100 million in annual revenues.  Their flexible service offering ranges from a few hours a month to several days a week of ongoing support and is tailored to grow with your company. Thier work is done primarily on-site at the client’s office where they work directly with the management team, are involved in day-to-day business issues, and have real impact.  

These guys really 'get it' and are a huge resource to the Cleveland startup community.

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  • Joe J.

    Great topic and good level of discussion. Not too basic, not too complex.

    March 10, 2011

  • Eric E.

    Invaluable information for any entrepreneur or anyone involved in managing a business.

    March 10, 2011

  • A former member
    A former member

    A lot of valuable information. Possibly should be broken out into a series so more time could be spent on the various topics covered.

    March 10, 2011

  • Bazia Z.

    Wish I could make this, would attend if I were not out of town finding spring to bring back to Ohio! !

    March 2, 2011

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