Lean Startup in the Enterprise with David Bland
- December 13, 2012 · 6:30 PM
Note: Please RSVP at Lean Startup Circle
Interested in applying lean startup thinking to your large organization but don't know where to start?
Join David J Bland for Lean Startup in the Enterprise where we'll explore:
- How to apply lean startup thinking to the enterpris
e - Designing experiments to align product, business and customer
- Internal customer development
- and more..
Bonus case study: We'll wrap up with a case study on a team doing this in a large company here in SF
Inspired to apply Lean Startup techniques at their decade-old company, Hotwire is using an “innovation sandbox” to explore potentially disruptive changes to its hotel booking product, without putting its existing business at risk. Members of the hotel product team will offer a case study in using lean methodologies at a well-established company – how they are making it happen in such an environment, and why they want to experiment boldly on an already successful, market-leading product.
Beer, food, and a good hang with great people is included thanks to the generous folks at Carr / Ferrell! (Who we're also trusting to help setup LSC as a company) After expenses, extra proceeds go to building out LeanStartupCircle.com for the community.
Note: Please RSVP at Lean Startup Circle
About David J Bland
David is a Washington DC metro area transplant now living in the Bay Area. He joined his first startup out of college and helped scale it to a $13 million acquisition in 2006. Since then he's been helping organizations leverage lean techniques to remain relevant in this disruptive environment.
Note: Please RSVP at Lean Startup Circle
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A former member
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A former member
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