Attention brewers, bakers, butchers, canners, chefs and all other food industry innovators! The goal of this group is to raise the success rate of food entrepreneurs. We want you to "fail less". Not starting a company? That's OK, this group will also equip people at large food companies with the tools to innovate. We will explore the application of Lean Startup (Eric Ries) and Customer Development (Steve Blank) methods from the tech world to food industry startups. In other words, we'll learn how to get and use quality feedback from customers, how to experiment quickly and cheaply, and how to know when you've got to change your business. This group will bring together people and companies deeply passionate about creating amazing food/drink products/experiences. If this sounds like you, join!