Lean/Agile Marketing for Startups

Why Attend?

Maria will show you how to iteratively develop the best marketing for your startup. An engaging speaker, she's passionate about helping people reach as many potential customers as possible.

Lean Startup Circle + Academy

The presentation this month is a joint event between Lean Startup Academy and Lean Startup Circle. We've been planning out what to do next for our members. Keep an eye out for new content, new formats, and new opportunities coming soon.

Description

Discover the possibilities of Agile Marketing and the power of applying Agile outside of IT. We’ll explore a case study of Agile applied to marketing that led to more than 300% increase in revenue in 6 months and more than 780% growth in revenue in a year. Instead of focusing on who you can sell to, the focus is shifted to truly connecting with who needs your product or service most while leveraging rapid iterations for maximum output. Discover the value of truly connecting with your ideal customer and applying this iterative process to your marketing efforts. Agile Marketing allows you to adjust your focus and streamline your company processes aligned with sales and marketing to attract and serve your ideal clients with exponential results.

Drinks & Networking Afterwards

Join us after the meetup, where we'll keep the discussions going as we head over to a local pub. (Details to be announced soon as we lock down our location.)

Maria Matarelli

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Maria Matarelli is a Certified Scrum Trainer (CST) and Founder and President of Formula Ink, an international business consulting company. Maria travels the world on one-way tickets consulting and training companies on reaching true agility. In addition to applications of Agile in IT, Maria and her team have been applying Agile to the Marketing realm with incredible results. After co-founding the Agile Marketing Academy, Maria and a team of experienced trainers are dedicated to bringing Agile outside the normal applications. Maria is one of the first Certified Agile Marketing Trainers (CAMT) and travels to consult organizations and speak at industry conferences with locations including Chicago, New York, Hawaii, Sweden, Istanbul, Vancouver, Morocco, Shanghai and many other locations. Maria is passionate about working with people and organizations to inspire agility.