The Lean Entrepreneur - Brant Cooper & Patrick Vlaskovits!

We're super excited to welcome back Brant Cooper & Patrick Vlaskovits, co-authors of The Entrepreneur's Guide to Customer Development, to provide us with a preview of their new book, The Lean Entrepreneur.

Come learn how to be a Lean Entrepreneur & enter your mailing address in the RSVP for a chance to win a copy of the book! We're giving away 50* copies!

We'll be checking for registration at the door, so be sure to RSVP!


6:30-6:45: Pizza & Networking

6:45-8:00: The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

8:00-8:30: Q&A


The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

Brant & Patrick will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.


  • How to develop rock solid market segments and why they're key to success.
  • How to document assumptions around business activities, expected customer behavior, and actionable metrics.
  • How to develop a road map of customer interaction and experimentation to validate your business model.
  • The Innovation Spectrum
  • much more!

In addition, Mike Volpe, HubSpot's CMO will be joining Brant & Patrick on stage and the 3 of them will be giving away books to many of the attendees!

After Party at MassChallenge!

And if you just can't get enough - MassChallenge is hosting an after party for Brant, Patrick & the rest of us after the event.

Why is there a Fee?

As we sometimes do with special guests who travel here from far & distant lands (or, at least, the west coast), we're charging a small ($10) fee for this event to bring Brant & Patrick back to Boston. However, at Brant & Patrick's gracious request we'll use the proceeds to give away copies of The Lean Entrepreneur as prizes to 50* of the attendees.

* actual # will be determined by how many we can buy with proceeds, we're estimating 50.

Join or login to comment.

  • Alison


    March 1, 2013

  • Michael Iantosca

    what a great presentation - I especially loved the interview portion with Michael

    March 1, 2013

  • Ignacio Castro

    Great event. Really enjoyed the talk, and having Mike was a great addition.

    March 1, 2013

  • Brock N. Allen

    I am so glad I went to this Meetup...
    The participation by Mike Volpe, CMO of Hubspot was especially interesting - as he provided a lot of real-world experience related to Brant and Patrick's presentation.

    March 1, 2013

  • BHB

    Great night. Great presentation. Met some great people! ...And thank you for my book!

    March 1, 2013

  • Bill St. Pierre

    Outstanding event, met great people and learned lots from Brant and Patrick!

    March 1, 2013

  • A.K.

    Thanks for a great presentation. Loved the interesting information about hubspot. thanks for the book as well.

    February 28, 2013

  • Jerrold Shapiro

    The presentation was great, targeted to products that require no investment and can go to market quickly, like software, and which can be quickly modified to meet the needs of each market segment. I'm still not sure if these methods will work in highly regulated industries where development times are years, and market testing of the actual product can only be done after the product is fully developed and approved for testing by the regulatory agency, such as the FDA.

    February 28, 2013

  • Janet Lee Casler

    Great info even for the experienced PM. Dynamic presentation.

    1 · February 28, 2013

  • Brandon Bell

    Another resource for using the BML loop in highly regulated environments are Eric Ries' blog posts on Lean Startup in Government or google Aneesh Chopra.

    February 28, 2013

  • Paul Michaels

    Love their passion, knowledge and stories.

    1 · February 28, 2013

  • Dmitry

    Great presentation guys.

    February 28, 2013

  • Carl Seglem

    Please help us make Lean Startup Circle better, by answering a few questions!

    Quick three-rating survey, with a few optional questions:­


    February 28, 2013

  • Eric Bell


    February 28, 2013

  • A former member
    A former member

    Thanks guys for organizing this event. We just launched our new site and I'm sure after attending today's event I can enhance our enterprise product development.

    February 27, 2013

    • Abby Fichtner

      Congrats! (and hopefully you meant to say tomorrow :) ) See you then!

      February 27, 2013

  • Shobhit

    Looking forward to it!

    1 · February 27, 2013

  • Patrick Vlaskovits

    Hey guys --- just heard from our friends at MassChallenge -- they're hosting after-party drinks there. W00t!

    5 · February 26, 2013

  • Ignacio Castro

    Thanks Abby and John for organizing this, it will be great to have Patrick and Brant here in Boston, looking forward to this event.

    1 · February 13, 2013

    • Abby Fichtner

      Thanks! We're super excited to have them back!!

      February 14, 2013

  • Brock N. Allen

    Excited to attend this event!

    2 · February 14, 2013

  • Ignacio Castro

    BTW, Patrick, recently found out that you were in Costa Rica a few weeks ago, hope you had a nice trip down there.

    February 13, 2013

  • Robert M. Cavezza

    Congrats on finishing the book gentlemen!!

    February 12, 2013

  • Alex Kieft

    I'd be interested to hear discussion of applying customer development techniques to launching new enterprise products, where customers are big but few and far between.

    February 13, 2013

Your organizer's refund policy for The Lean Entrepreneur - Brant Cooper & Patrick Vlaskovits!

Refunds are not offered for this Meetup.

Our Sponsors

People in this
Meetup are also in:


Start the perfect Meetup group for you

We'll help you find just the right people to join

Start a Meetup Group

Log in

Not registered with us yet?

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy