We're super excited to welcome back Brant Cooper & Patrick Vlaskovits, co-authors of The Entrepreneur's Guide to Customer Development, to provide us with a preview of their new book, The Lean Entrepreneur.
Come learn how to be a Lean Entrepreneur & enter your mailing address in the RSVP for a chance to win a copy of the book! We're giving away 50* copies!
We'll be checking for registration at the door, so be sure to RSVP!
6:30-6:45: Pizza & Networking
6:45-8:00: The Lean Entrepreneur Presentation/Workshop with Brant & Patrick
The Lean Entrepreneur Presentation/Workshop with Brant & Patrick
Brant & Patrick will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.
- How to develop rock solid market segments and why they're key to success.
- How to document assumptions around business activities, expected customer behavior, and actionable metrics.
- How to develop a road map of customer interaction and experimentation to validate your business model.
- The Innovation Spectrum
- much more!
In addition, Mike Volpe, HubSpot's CMO will be joining Brant & Patrick on stage and the 3 of them will be giving away books to many of the attendees!
After Party at MassChallenge!
And if you just can't get enough - MassChallenge is hosting an after party for Brant, Patrick & the rest of us after the event.
Why is there a Fee?
As we sometimes do with special guests who travel here from far & distant lands (or, at least, the west coast), we're charging a small ($10) fee for this event to bring Brant & Patrick back to Boston. However, at Brant & Patrick's gracious request we'll use the proceeds to give away copies of The Lean Entrepreneur as prizes to 50* of the attendees.
* actual # will be determined by how many we can buy with proceeds, we're estimating 50.