The Lean Entrepreneur - Brant Cooper & Patrick Vlaskovits!

We're super excited to welcome back Brant Cooper & Patrick Vlaskovits, co-authors of The Entrepreneur's Guide to Customer Development, to provide us with a preview of their new book, The Lean Entrepreneur.

Come learn how to be a Lean Entrepreneur & enter your mailing address in the RSVP for a chance to win a copy of the book! We're giving away 50* copies!

We'll be checking for registration at the door, so be sure to RSVP!


6:30-6:45: Pizza & Networking

6:45-8:00: The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

8:00-8:30: Q&A

The Lean Entrepreneur Presentation/Workshop with Brant & Patrick

Brant & Patrick will share a sneak peak of the new tools (market segmentation, value stream discovery + more) and case studies in the book.


  • How to develop rock solid market segments and why they're key to success.
  • How to document assumptions around business activities, expected customer behavior, and actionable metrics.
  • How to develop a road map of customer interaction and experimentation to validate your business model.
  • The Innovation Spectrum
  • much more!

In addition, Mike Volpe, HubSpot's CMO will be joining Brant & Patrick on stage and the 3 of them will be giving away books to many of the attendees!

After Party at MassChallenge!

And if you just can't get enough - MassChallenge is hosting an after party for Brant, Patrick & the rest of us after the event.

Why is there a Fee?

As we sometimes do with special guests who travel here from far & distant lands (or, at least, the west coast), we're charging a small ($10) fee for this event to bring Brant & Patrick back to Boston. However, at Brant & Patrick's gracious request we'll use the proceeds to give away copies of The Lean Entrepreneur as prizes to 50* of the attendees.

* actual # will be determined by how many we can buy with proceeds, we're estimating 50.

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  • Alison


    March 1, 2013

  • Michael I.

    what a great presentation - I especially loved the interview portion with Michael

    March 1, 2013

  • Ignacio C.

    Great event. Really enjoyed the talk, and having Mike was a great addition.

    March 1, 2013

  • BHB

    Great night. Great presentation. Met some great people! ...And thank you for my book!

    March 1, 2013

  • Bill St. P.

    Outstanding event, met great people and learned lots from Brant and Patrick!

    March 1, 2013

  • Kiran (A.K.) A.

    Thanks for a great presentation. Loved the interesting information about hubspot. thanks for the book as well.

    February 28, 2013

  • Janet Lee C.

    Great info even for the experienced PM. Dynamic presentation.

    1 · February 28, 2013

  • Brandon B.

    Another resource for using the BML loop in highly regulated environments are Eric Ries' blog posts on Lean Startup in Government or google Aneesh Chopra.

    February 28, 2013

  • Paul M.

    Love their passion, knowledge and stories.

    1 · February 28, 2013

  • Dmitry

    Great presentation guys.

    February 28, 2013

  • Carl S.

    Please help us make Lean Startup Circle better, by answering a few questions!

    Quick three-rating survey, with a few optional questions:


    February 28, 2013

  • Eric B.


    February 28, 2013

  • A former member
    A former member

    Thanks guys for organizing this event. We just launched our new site and I'm sure after attending today's event I can enhance our enterprise product development.

    February 27, 2013

    • Abby F.

      Congrats! (and hopefully you meant to say tomorrow :) ) See you then!

      February 27, 2013

  • Shobhit

    Looking forward to it!

    1 · February 27, 2013

  • Patrick V.

    Hey guys --- just heard from our friends at MassChallenge -- they're hosting after-party drinks there. W00t!

    3 · February 26, 2013

    • A former member
      A former member

      How nice of them :)

      February 26, 2013

  • Ignacio C.

    Thanks Abby and John for organizing this, it will be great to have Patrick and Brant here in Boston, looking forward to this event.

    1 · February 13, 2013

    • Abby F.

      Thanks! We're super excited to have them back!!

      February 14, 2013

  • Ignacio C.

    BTW, Patrick, recently found out that you were in Costa Rica a few weeks ago, hope you had a nice trip down there.

    February 13, 2013

    • Patrick V.

      It was fantastic. Big fan of Costa Rica.

      February 13, 2013

  • Robert M. C.

    Congrats on finishing the book gentlemen!!

    February 12, 2013

  • Alex K.

    I'd be interested to hear discussion of applying customer development techniques to launching new enterprise products, where customers are big but few and far between.

    February 13, 2013

    • Patrick V.

      Hi Alex -- we'll be more than happy to address that.

      1 · February 13, 2013

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