(Student or just can't afford the ticket price? Join the volunteer mailing list for opportunities to get in for one dollar.)
Ben Yoskovitz, food, beer, and a free copy of Lean Analytics sponsored by Atlassian! (You can download a preview here)
Free copy of Lean Analytics is sponsored by the generous folks at Atlassian who really came through in a pinch to help us out. So big kudos to them!
We'll kick off with two lightning talks:
- The Lean, Mean, Paid Acquisition Machine by George Revutsky
- Astrid - From Side Project to 4M downloads and Acquisition with Jon Paris
"Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately." - Eric Ries, author of The Lean Startup
"Not more numbers, but actionable metrics." - Ash Maurya, Founder/CEO at Spark59 and Author of Running Lean
"Everyone knows they need metrics, but finding ones that are specific, measurable, actionable, relevant and timely is a huge challenge." -Zach Nies, Rally Software's chief technologist
"... cuts through opinion with facts." - Tim O’Reilly, founder of O'Reilly Media
"... learn and iterate quickly using data." - Avinash Kaushik, author of Web Analytics 2.0 & Web Analytics: An Hour a Day
The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now. Repeating this process helps you to overcome many of the risks inherent in early-stage companies or projects, avoid premature growth, and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.
Marc Andreesen said "Markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.
By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
(For a preview, you can see some video interviews with Ben here)
(Want to do a lightning talk? Contact me)
Lastly, we'll end with our panel and open mic MVP format. Anyone can present their MVP to get feedback from our panel! Show up at 6:30 sharp to signup.
(Contact me for details on the format and how to present your slide or demo.)
About Ben Yoskowitz
Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs. He's currently VP Product at GoInstant, a company building co-browsing and shared web experience technology that was recently acquired by Salesforce.com.
Ben has been blogging since 2006. The “Instigator Blog” is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and accelerator programs. He's currently co-authoring Lean Analytics, a book about how to use data to build a better startup faster, to be published by O'Reilly Media in 2013.
About Jon Paris
Jon Paris co-founded Astrid (acquired by Yahoo! - May '13) and as CEO took it from a side project to 4M downloads.
Before entering entrepreneurship, Jon served as a campus minister, becoming a sought-after public speaker while leading some of the largest student organizations at UC Berkeley and Stanford.
Jon’s blog is available at http://jnparis.com and can be found on twitter at @jnparis.
About George Revutsky
George Revutsky is a serial entrepreneur with over 16 years experience in search marketing, product, UX, and growth. He is
currently the co-founder of WishPlz, an "Evernote for Shopping."
Prior to WishPlz, George founded MyNextCustomer as well as
ROI.works, a search marketing agency specializing in paid acquisition. George previously ran Marketing for Cybergold though its growth from 1MM to 7 MM users and IPO (CGLD-NASDAQ).
George's consulting clients include Cardstore.com, American Greetings, Oreck, Trinet HR, Bourbon & Boots, Union Bank, MINI, and Bentley Motors Corp.
Beer, (real non-pizza based) food, and a good hang with great people is included thanks to the price tag. After expenses, extra proceeds go to building out LeanStartupCircle.com for the community.