November 15, 2012 · 6:30 PM
How many product ideas never make it to market? Why does this happen so often? This talk is a practical look at the design process and techniques everyone should know, including:
- Sketching to sell and open up the idea.
- Creating a product blueprint with proof points.
- Finding team overlap between Marketing, Design, and Engineering.
This people-centered, holistic approach to design makes Apple and other innovative companies what they are today.
As always, beer, food, and a good hang with great people is included thanks to the generous folks at Carr / Ferrell! (Who we're also trusting to help setup LSC as a company) After expenses, extra proceeds go to building out LeanStartupCircle.com for the community.
Bryan Zmijewski's Secret Origin Story
Bryan is ZURB’s original mid-westerner, growing up in Minnesota and finally trekking to California when he was accepted into Stanford University. Not only did Bryan make it out of Stanford with a degree in product design, but the university eventually asked him back to teach in the Product Design Department. Besides teaching at Stanford for 10 years, Bryan worked as a toy designer in the early days of his career, designing toys for Skyline Toys, which IDEO eventually bought out.
After leaving the playful world of toy design, Bryan started 3 businesses, including ZURB in 1993. Over the past 13 years, Bryan’s advised more than 150 start-ups on how to build better products quickly and has created over a half-a-billion dollars in market capitalization.
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