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How Intuit Applies Lean Startup: A Conversation with Aaron Eden & Bennett Blank

  • Feb 13, 2013 · 6:30 PM


At our inaugural meetup, we'll be joined by Aaron Eden, Innovation Catalyst and Product Manager at Intuit, and his colleague Bennett Blank, Innovation Leader at Intuit. Aaron and Bennett will discuss how Intuit has applied lean startup principles in the enterprise. They'll also touch on a number of interesting "discoveries" made along the way, including...

- "Internal" ideas vs. new business models (see Aaron's canvas blog post)
- What you must learn: D4D, Business Models, Agile/Rapid, Teams, Environment
- Lean StartIN events history -- how Intuit figured out how to train while making progress on real projects
- How those who learn and apply Lean techniques dramatically improve career opportunities
- How teams applying Lean have big engagement scores


6:30 - Doors open; Networking, Food & Drinks
7:00 - Presentations Begin
7:45 - Interactive Audience Q&A
9:00 - Wrap-Up & Post-Networking

Aaron Eden, Innovation Catalyst at Intuit

As a lifelong entrepreneur, teacher and design thinker, Aaron is a prolific force in the startup community. Aaron is the director of Gangplank Tucson, mentor for the University of Arizona and Startup Tucson as well as an Innovation Catalyst and product manager for Intuit Inc. His lean startup workshops and mentorship have transformed hundreds of entrepreneurs and professionals into Lean Startup practitioners, including intrepreneurs at companies such as 7-11, Raytheon, Lexus Nexus, and Symantec.

More about Aaron:

Bennett Blank, Innovation Leader at Intuit

Bennett is leading the charge to apply lean startup principles within the enterprise. He currently plays the role of Innovation Leader at Intuit Inc., where he has trained over 500 employees in lean startup principles. Recently profiled in the San Jose Business Journal, Technorati and Forbes, Bennett’s lean startup workshop series is transforming the way teams work within large organizations.

Follow Bennett on Twitter @BlankBen.


Meetups will be held at RUNWAY, a brand-new 35,000 square foot incubator and co-working space at 1355 Market Street (the new Market Square development). Tenants in the building include Twitter, Yammer, and One Kings Lane. The building is the centerpiece of a new startup hub in the mid-market section of San Francisco.


The venue is conveniently located one block away from the Civic Center/UN Plaza Station. The building has two lobbies; however, you must enter through the lobby closer to the corner of 9th & Market.

Comment below, or tweet any questions to: @ryanmaccarrigan or @davidjbland

*Lean Startup is a trademark and service mark owned by Eric Ries.

Join or login to comment.

  • David B.

    Thanks everyone for coming out, showing support and for giving us much needed feedback on the surveys.

    Your input will help us co-create a group here for all of us.


    1 · February 14, 2013

  • Kolja S.

    Thanks for the great event yesterday, that was really helpful!

    @Organziers: Are you able to share the Intuit presentation deck from yesterday at Slideshare (or via mail)? Would be great to have a second view!

    Thanks, Kolja

    February 14, 2013

    • Ryan M.

      Hi Kolja,Waiting to hear from our speakers about that. I'll notify the group if/when the slides can be released.

      1 · February 14, 2013

  • Prasad S.

    Awesome event and people! Thanks for organizing it guys!

    February 13, 2013

  • Linda F.

    This would have been excellent. Sorry I couldn't make it, but can see the qualities of this meetup are going to be right in my sweet spot!

    February 12, 2013

  • Adam Y.

    Heck yeah, Lean in the enterprise here I come. :)

    1 · January 28, 2013

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