Sales Funnel - Andy Chen

Andy will share his experiences and observations about building an effective early-stage sales process that address areas including pricing, commissions, forecasting and org structure.

Andy co-founded 2 successful startup in the SF Bay Area before moving to Seattle over a year ago.  Andy co-founded his first company,  Fogdog Sports, in 1995,  where he led the customer acquisition and product teams.  During that time, Fogdog raised over $30M in venture financing and successfully held a $66M IPO (NASD:FOGD) in 1999.  Shortly afterwards, Fogdog was acquired by GSI Commerce (NASD:GSIC), where Andy served as VP Product.

In 2005, following a 2 year product leadership role at Yahoo! from[masked], Andy launched his second startup, PowerReviews, which aimed to change online shopping by bringing the voice of the customer to the forefront of the experience.  As CEO, Andy raised over $38M in venture capital, developed channel partnerships in Europe and Japan, and built a world-class B2B SaaS sales/marketing engine to distribute the PowerReviews platform to over 5000 e-commerce websites.

PowerReviews was acquired for $168M in 2012 by it's largest competitor, Bazaarvoice (NASD:BV).
Andy currently invests in, advises and consults with several startups in the SaaS/Cloud, e-commerce and mobile areas, with a focus on providing assistance in sales/marketing, product, fundraising and corporate strategy.


Lean Startup Seattle is for anyone interested in the application of Lean Startup Principles and the Customer Development process developed by Steve Blank and refined by Eric Ries.  We are bringing the Seattle Lean Startup community together in a variety of formats to learn from each other.



6:00 - Registration

6:30 - Start w/ Intro & Scope

6:35 - "15 Second” Spotlights

6:45 - "15 Minute" Networking (Pizza Included)

7:00 - Presenter and Discussion

8:00 - Closing Remarks

8:15 - Networking Hour


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  • John S.

    This was a great talk. Andy gave me the slides and I have uploaded them to Slide Share

    You can find the slides here:­

    May 8

  • Mike B.

    Can someone post a link to Andy's slides when available.

    1 · May 6

  • Jeremy

    Great presentation on marketing & sales models and strategies - learned a lot! Thanks!

    1 · May 6

  • Kate H.

    Hey Lean Startupers! Tonight's talk is all the Benjamins. Start thinking about how you can use Elancers to help with sales. $50 credit at

    May 5

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