June 1, 2011
MyLocalty is a loyalty rewards program for local businesses. We are working to generate new and repeat customers for businesses, while creating tangible value for customers. The punch card system is broken, and the success of mass market coupon programs is unsustainable. MyLocalty was created to give customers one card/application that they can use to accrue rewards for all of their favorite businesses. Customers earn rewards at individual businesses (free entree, dry cleaned shirt), as well as slowly accruing rewards at all businesses within the network (gift certificates, discounts).
We're not focused on tools or technologies right now, specifically - just whatever can move the needle for us at a low cost (ah, the joy of being lean)
Curator of Startup Digest Seattle, founder of MyLocalty, marketing & analytics professional (Clear, Microsoft).