Growth Hacking 101

Presented by Reuben Metcalfe ( remotely from the San Francisco Bay Area, this session will cover growth vs sales, beating your competitors' acquisition, press hacking, distribution, and more:

1) Growth vs sales / marketing (quickly)
- Basic terminology
- Iterative experiments
- Treating growth as part of your product. (API's, user flows etc)
- No retention = no growth.

2) Auditing competitor acquisition channels.
- SEMrush, - Reverse engineering keywords / phrases that convert.

3) Press hacking.
- Data driven press lists
- The email permutator + Rapportive hack
- Outsourcing data entry components
- How to write an intro email. (Headlines!)

4) Distribution partners
- Know your CAC
- Data driven influencer lists (Inkybee, scrapers)
- Ambassador / affiliate programs / partnerships.

5) Wrap-up / Misc
- Outright pivots
- Find under-leveraged resources / mechanisms (global mind-share is zero-sum)
- Finding market signals / lifecycle targeting - Where to learn more things.

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