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Enchantment: Segmenting your market using forecasting and narrative.

From: Crystal Tania C.
Sent on: Thursday, January 24, 2013 7:53 PM

Hi there Lean UX Lisboa,

We're inviting you to a workshop running next week (Jan 31) in Lisbon on market segmentation using forecasting and narrative tools.

If you're trying to figure out how to really drive adoption, then this intense and entertaining 1 hour workshop case study will help you discover the needs of your customers and how they make decisions. Using insights like these will allow you to determine which groups of customers are best suited to your offerings and how to pivot your product/service to better meet the needs of its selected segments and out perform competition.

You can book your place here.

The workshop will be run by Diogo Terroso (Lean UX Portugal) and Crystal Campbell (The LisbonMBA International) and will be conducted in English.

See you there!

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