Jumping to building solutions is a nearly universal reaction, which often leads to building something—perhaps something even great—that fails to solve the problem at hand. However, responding and returning to the problem, and iterating quickly in feedback cycles centered around your customer, can lead to a better solution, faster.
Come and listen to Melissa Doerken's personal story and learn techniques you can start employing today. Techniques that will help you more quickly understand your customers' problem and arrive at a solution that supports their goals.
You will learn how to:
- Improve your process and ability to deliver valuable software reliably with concrete techniques and practical tips
- Understand your customer’s problems using Problem Interviews
- Validate the success of your software using Solution Interviews
6:30 – 6:45 Socializing!
6:45 – 7:15 Presentation!
7:15 – 7:30 Discussion!
7:30 – 8:15 Charrette!
8:15 – 8:30 Socializing!
ABOUT THE SPEAKER
Melissa works on a product team to help push forward smart ideas, improve how people collaborate, with an eye towards both the present and future. She is passionate about simplicity, innovation, and continuous improvement through exploration and experimentation.
Join us for an evening of creativity and learning! Food and beverage provided!