How To Make Lightning

  • June 26, 2014 · 6:30 PM

What are the most important skills you should be working on as a designer? What are the tools you should be using? (hint: it's not Photoshop or Sketch)

“Mindfulness, Soft-Skills and Design” with Keith Robinson

In this talk, Keith Robinson will cover a few things he thinks every designer—and humans in general—should be practicing so they can do their best work.

About Keith:

Keith is a designer living in San Francisco working as a Principal Product Designer for Salesforce, and most recently at Heroku. Previously he was the Director of User Experience at and Owner/Creative Director for Seattle-based Blue Flavor.



“The Experiment Mindset” with Mike Long

Mike Long is Lead Product Designer at Neo SF and organizer of Lean UX SF.



“Avoid the hotdog problem and other key soft skills for great designers” with Andy Pratt

Andy has over fifteen years of experience creating award-winning interactive media. He is an Executive Creative Director for Favorite Medium, a global design and technology agency with offices in Seoul and Singapore. Andy is part of a team heading up their new operations in San Francisco.  Andy is the co-author and co-designer of Interactive Design: An Introduction to the Theory and Application of User-Centered Design, it’s aimed at college students and young professionals. It’s available in six languages.



“Work at the Spark Layer” with Andi Plantenberg

Andi Plantenberg has been working with fortune brands and visionary startups since the mid 1990's. In 2000 she founded a digital agency which boasted deep tech DNA and high-end creative execution. It was in that 11-year role as chief creative where she realized small, interdisciplinary teams are able to create superior products in a fraction of the time. Andi continues that vision at Neo. Andi likes to paint, look through telescopes, and play drums.


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