Special one-night only event: join us for this in-depth seminar on customer development!
The #1 challenge entrepreneurs have being Lean Startups? Nope, it isn’t following the right process, document assumptions or testing them. The #1 challenge is FINDING enough customers and winning their trust to get insights. The real challenge entrepreneurs have with Customer Development is FINDING customers TO develop them.
Former DCLSC meetup co-organizer and founder Kevin Dewalt (former DC, now Beijing, China) has been helping entrepreneurs worldwide for the past 5 years apply Lean Startup techniques to more efficiently discover opportunities.
For the past year he has been teaching entrepreneurs in places like Shanghai, Beijing, Singapore, Manila and Omaha to do Helpful Marketing - a strategy for getting customers by proving you help them solve problems.
In this Helpful Marketing training he will teach you:
—How you can copy the secrets of how fast-growing startups are actually working (the stuff you don’t read in Techcrunch)
—How to create a Target Persona that forms the foundation of your Helpful Marketing efforts.
—How to write content your customers WANT to read.—How to get your customers to find it.
—How you can leverage this trust for insight & sales.
Lean Startup - and really all of business - is a lot easier when customers love you and are searching for you.
6:30 pm - Networking
7:00 pm - Customer Development Seminar
RSVP now to get your spot!
PSSST!! Kevin is finishing a book called Beginning Customer Development based on his most popular blog posts. You can get a FREE copy for the first 48 hours after the launch - just reserve a copy at http://kevindewalt.com/custdev-ebook/
If you haven’t met Kevin, he is one of the most well-known Lean Startup evangelists in the world according to Eric Ries. He has helped entrepreneurs apply these principles from small Islands in the Philippines to Stanford’s campus.
He writes about startups at kevindewalt.com.