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Lisa M.

Location:

Alexandria, VA
Hometown: Alexandria

Member since:

September 6, 2011

Networks

How did you hear about DCLSC?

LinkedIn update from Pat Sheridan - speaking on lean canvas this week (9/8)

What do you hope to get from -- and/or give to -- DCLSC?

I'd like to work for a start-up that uses lean thinking not only in the start-up process, but throughout the entire business. I bring lean thinking from a large corporation's perspective - and tools for growing small business units.

What is your specialty (or specialties) with respect to start-ups?

I owned/operated my own marketing services firm for 3 years - launching a successful B2B periodical - before I was hired by one of my clients. I bring specialties including: change leadership, strategic planning, relationship marketing, brand and channel management, product commercialization, demand creation (all media, direct and with channel partners), and mentorship of high potential talent.

Introduction

B2B Marketing, Brand Executive


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