LeanUX Researchapaloozafes­­t: An Epic Human-Centred Evening

We are planning an EPIC evening with 5 speakers covering key aspects of human-centred LeanUX design research. We've also partnered with Spotify who is gracious enough to host this event in their swank new offices on the corner of West 18th Street and 6th Avenue. As always, we do collect a little remuneration which is used to buy fancy snacks (also, we read about something called commitment in Dr. Robert Cialdini's book "Influence", but that is neither here nor there). 

Speakers will include: Tomer Sharon, Jeff Gothelf, Deidre Kolarick, Mateo Rando, and Michelle Zassenhaus. 

Maintaining continuous research in an agile backlog with experiment stories w. Jeff Gothelf

Clients tend to think of research as a "one and done" activity however lean/agile product development benefits from a continuous research cycle. How do you keep the team focused both on delivering AND continuing to learn during the course of a project? The answer: experiment stories! 

Jeff Gothelf
Jeff is the author of Lean UX: Applying lean principles to improve user experience (O'Reilly, 2013) - www.leanuxbook.com - and is a principal in Neo's (www.neo.com) NYC office. He speaks and teaches regularly on the topics of lean, agile and ux as well as cultures of innovation. Follow Jeff on Twitter - @jboogie . 

Is bad research better than no research w. Deirdre Kolarick

One of the core principles of Lean UX is to do research often with the entire team's involvement. Collaboration is essential, but doing effective research is a skill that takes practice and training. More importantly, doing research badly can lead to misleading conclusions, false confidence, and a missed opportunity for insight. In this talk, I’ll discuss how to balance the benefits of getting everyone involved in research with the need for sound methodology when conducting UX research. 

Deirdre Kolarick
Deidre is Director of Research & Insights at Catalyst Group in New York City, where she is actively involved in developing new methods for conducting user research. She holds a PhD. in cognitive psychology from Yale University. She is also an adjunct professor of psychology at New York University, a tennis addict, and triathlete.

Don't Listen to Users, Sample Their Experience w. Tomer Sharon

Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide.

Tomer Sharon
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the upcoming book, Lean UX Research for Entrepreneurs and author of the book, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a LUXr coach and a General Assembly instructor. He is also a mentor at Google’s Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. he is @tsharon on Twitter.

Lean mixed methods w. Mateo Rando

Sometimes as researchers we feel like we have to either choose "qual" or "quant" for a single project, particularly in fast-moving environments. At an even higher level we feel like we need to identify ourselves as either "qual" or "quant" specialists, the former implying an expertise in product, the latter implying an expertise in brand or competitor sentiment. Not so! There are ways that a user researcher can straddle both "qual" and "quant" worlds, and put these tools to work within fast-moving PD environments.

Mateo Rando
Mateo is a researcher at Spotify at the Stockholm headquarters. Before that he was a researcher at Facebook at the California headquarters. Before that he was a researcher at Netflix at the California headquarters. Even before that he was a kid at his family's headquarters.

How user validation shaped lean product development for an iOS app w. Michelle Zassenhaus

While many organizations are interested in applying Lean Startup and LeanUX to product design, building a native mobile app for the iTunes store bears uncomfortable parallels to shipping software in the late 90's. How do you deliver an MVP without the risk of 1-star reviews in the app store that haunt you forever? How do you build, measure, learn when you're dependent on users to install updates? I'll share the story of how TheLadders developed a 4.5-star iOS app leveraging Lean UX principles, alongside customers who used the app and helped us validate it for 6 weeks of development.

Michelle Zassenhaus
Michelle Zassenhaus is the UX & Design Director at TheLadders, where she is also a practitioner of both UX and Visual Design. Previously, she ran UX & Design at Knewton, a NYC-based edu-tech startup. Michelle is also a professional photographer, yogini, mother, wife, brooklynite and of course: lean-ux lover. @zhaus.

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  • Will E.

    "Lean Mixed Methods Research" video w. Mateo Rando from @spotify http://buff.ly/1dynOOr­ #LeanUX NYC 2014

    January 23, 2014

  • Will E.

    Video: "Maintaining Continuous Research in an Agile Backlog w Experiment Stories" by Jeff Gothelf http://buff.ly/1dVpypC­ #LeanUX

    January 22, 2014

  • Brian D.

    Fantastic talks. It was like a mini-conference. I cant wait to see more events like this at this price point.

    January 22, 2014

  • Will E.

    ow user validation shaped lean product development for an iOS app w. Michelle Zassenhaus video is now live here:

    http://leanuxnyc.co/nyc/how-use...­

    January 21, 2014

  • Will E.

    "Is Bad Research Better than No Research? w. Deidre Kolarick" video is now live. http://leanuxnyc.co/nyc/is-bad-...­

    January 21, 2014

  • Will E.

    We are starting to post the videos online. To check out Tomer Sharon's talk, go here:
    http://leanuxnyc.co/nyc/dont-li...­

    January 21, 2014

  • Melissa W.

    Is there a link to the presentations shared last night or the video recording the speakers?

    Great night - thank you!

    January 15, 2014

    • Will E.

      Videos w. presentations embedded into them will take about a week for production and editing and then will be shared with everyone.

      January 15, 2014

    • Marc S.

      Thanks Will. That was a truly stunning evening.

      1 · January 15, 2014

  • Giselle

    Top notch speakers sharing their UX knowledge, an overflow crowd, and Malbec. There is no better way to spend a Tuesday night!

    3 · January 14, 2014

    • Mehboob A.

      Ugh.. didn't notice the Malbec.. will need to pay more attention to the wine next time!

      January 15, 2014

    • Will E.

      We always strive to have a solid selection of wines to go with the Murray's cheese. We are not a pizza-and-beer meetup. Never have been.

      January 15, 2014

  • Ariba j.

    Learned tons and looking forward to the next.

    January 15, 2014

  • Marc N.

    anyone get the name/link of the Google search video Tomer showed... it was really funny... i searched no luck :(

    January 15, 2014

  • Julie S.

    Super interesting. Lovely people. Thank you. And thanks for the discount code!

    January 15, 2014

  • Marc S.

    Are these lectures online? I'd like to share with my team.

    January 14, 2014

    • Will E.

      Marc - I recored them all - it will take about a week to edit / produce them and then throw them all online.

      1 · January 15, 2014

  • Marc S.

    Hi all, I don't think I can attend, and will watch the video. Spot open! What's the link to the stream?

    January 14, 2014

    • Will E.

      Marc - I'll be getting the link to the stream this afternoon from Spotify and post it here, email it out to the group, and post it on Twitterz from my @semanticwill account.

      January 14, 2014

    • Marc S.

      Thanks Will, I got it. Outstanding event, congratulations. Will the video be online anywhere?

      January 14, 2014

  • Tiani J.

    Amazing!

    January 14, 2014

  • Will E.

    All - The event will be livestreamed starting about 655PM from
    http://www.livestream.com/priva...­

    January 14, 2014

  • David T.

    FYI Security downstairs stating that they can't let anybody up until 6:30 despite message advising to arrive at 6.

    January 14, 2014

  • Hristo G.

    Anybody selling a ticket? Don't want to miss this event.

    January 14, 2014

  • Ian S.

    Stuck at work. Begin the Quickening for my ticket!

    January 14, 2014

  • Julie S.

    Super excited to have the chance to attend!

    January 14, 2014

  • Marc S.

    My ticket went to Jason Miller. He paypalled me and I sent him my confirm receipt from meetup. I don't know another way.

    January 14, 2014

  • Ben S.

    What will be the process for notifying folks on the waiting list (like me) if we will be able to take a spot that opens up due to cancellations or no-shows?

    January 13, 2014

    • Ligja Saquing G.

      I'd love to know too! I see people leaving comments about spots opening up but not sure if there's a process in place for snatching those tickets up.

      January 14, 2014

    • Richard E.

      Ditto!

      January 14, 2014

  • Patrick S.

    Hey I would love to attend this event, are there any spots that have opened up?

    January 14, 2014

  • Will E.

    Livestreaming will happen from this URL
    http://www.livestream.com/priva...­

    Password will be posted when I getz it.

    January 14, 2014

  • Craig Z.

    Gah, unable to make it. Give someone my ticket please :)

    January 14, 2014

  • Amy C.

    Any spare tickets available? There are a few of us here at Pearson who would love to attend.

    2 · January 2, 2014

    • Brian D.

      Will there be full on TSA pat downs upon arrival? Because if so I will be there.

      January 14, 2014

    • Andrew Charles Potter K.

      In NYC for a conference and would love a ticket!!

      January 14, 2014

  • Steve H.

    I can't make it, so consider another spot open. Can you FedEx my fruit cup?

    1 · January 14, 2014

  • Michael C.

    Will, you said in email that we need to provide full names for security, but where?

    January 14, 2014

    • Will E.

      Your full name is already listed.

      January 14, 2014

    • Giselle

      Hey Will, how can I update my name? When I go to edit my profile I can only edit the questions...

      January 14, 2014

  • Pamela P.

    My travel woes are someone else's good fortune. One more spot!

    January 14, 2014

  • Kristine

    Hi,
    I can't make it, so spot open. Think it may have been grabbed already. What is the link to stream again?

    January 13, 2014

  • Cheryl L.

    Can't attend in person, but would like to know how to attend virtually.

    January 11, 2014

  • Will E.

    I got a bunch of Jeff Gothelf & Josh Seiden's book LeanUX published by O'Reilly. We'll be giving them away Tuesday night.

    January 11, 2014

  • Will E.

    Attention: We are totally oversold for this event. We *Will* be both livestreaming and video recording the whole damn event and offering up access to anyone who wants to suck on the milkshake of goodness.

    January 9, 2014

  • Richard E.

    Any chance new tickets will become available? Just heard about the meet up.

    January 7, 2014

  • Wenjun Z.

    Argh! Any more spots opening? I really want to attend!

    January 5, 2014

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    Catalyst will be providing free wine and cheese for all attendees.

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