Our friends from Design the new Business are back in New York! We are hosting a pop-up screening at the historic NYC rehearsal space, The Music Building. Join us this Saturday, January[masked] for a screening, Q&A with Erik van Bergen and Juan David Martin.
Q&A: 7:40- 8:15pm
Wrap up: 9pm
Design the New Business is a documentary about the evolving relationship between design and the business community. The film looks at how "design thinking" is being adapted by various organizations and is being used to tackle a range of business challenges. Since it's release a year ago, the film has been screened around the globe and has been downloaded more than 50k times. Two of the filmmakers, Juan David Martin of Colombia and Erik van Bergen of the US, will be presenting the documentary and talking about their experience making the project while studying design strategy at Delft University of Technology in the Netherlands. Building off the topics addressed in the film will be an open discussion about design thinking's impact on areas like service design and brand experience, and thoughts about the future relationship between design and business.