Design The New Business: Screening + Workshop

Live With Design and The Creative Instigators have teamed up again to present “Design the New Business: Screening + Workshop” on Monday, July 9th 7pm.

Interested in the role of design in business? Want to find out how to bring design approaches into action? Join us for a two part event of a screening and the workshop. Design is no longer exclusive to designers. Businesspeople and entrepreneurs are using design toolsets to create innovative products, customer-centric services, and alternative business models.


Design the New Business is a documentary film examining how designers and businesspeople, together, are solving the wicked problems facing business today. The film features interviews an international collection of design service providers, education experts, and businesses to reveal how they have incorporated design as part of their core approach.

"Through all the screenings we’ve organized we’ve discovered that it’s not the movie but the discussions afterwards that really make a difference. Watching the movie together is a great way to trigger good discussions, especially when these discussions are facilitated in the right way."
The small groups workshop will address understanding design in transition, addressing business in transition, and building understanding for new approaches.
Facilitated by Marta Ferreira de Sá.

Marta Ferreira de Sá is one of the six directors of Design the New Business. She has a BA in Design from Portugal and an exchange period at Polytechnic of Milan. Marta is currently earning a masters degree in Strategic Product Design from the Delft University of Technology in the Netherlands. This summer, she is at the MIT Mobile Experience lab, doing research on how interactive service solutions in local governments can increase regional competitiveness.
With a focus on strategic design, Marta likes to play with the boundaries and potentialities of design. Design is for her, an excellent excuse to transition between cultures, and a tool to constantly intervene in micro and macro contexts.

This event is the second in a series where we observe how design is shaping a domain. Stay tuned for more information on the Live With Design and Creative Instigators collaboration. Our series kicked off with “How design is changing the education landscape”. Join us as we venture into the overlapping worlds of design and business.

Cost: $12

Capacity: 25 attendees


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