August 2, 2010 7:00 PM - 60 attended

London Blog Club August Meetup

YAY FREE DRINKS and cash for bloggers thank to Ebuzzing


Like. Recommend. Earn


One of the key questions we are asked by bloggers is how can we make more money from your blogs? One of the key questions advertisers ask is how can we get bloggers to blog about us? Ebuzzing fills the gap. Ebuzzing is a platform for bringing bloggers and advertisers together.


Paul will be leading a full and frank discussion about sponsored posts. Got questions you would like to ask? Ask Paul!

More about ebuzzing
Since 2007 the ebuzzing platform has enabled the monetisation of blogs through the creation of posts and broadcasting of videos, for brands and by bloggers, about things that they genuinely like and want to recommend.
To date more than 800 advertisers have worked with our bloggers, creating genuine buzz in the communities that are most likely to be interested in them. Brands such as Coca-Cola, Intel, MTV, LʼOréal, MasterCard, Toyota, Electronic Arts, Ubisoft, eBay, Canon, Diesel, Warner Bros, Philips,
Accountable, performance based, social media. We are doing to PR, what paid search has done for marketing.


Ethic
• Ebuzzing requires the presence of the disclaimer “sponsored post” for all articles, and for the videos the name of the advertiser must be placed so that it is visible to all viewers.
• All links within the articles are « no follow » links, so that search engines don’t mistake the links as being bought by advertisers as “paid links”.
• Each blog that subscribes to ebuzzing is categorized: the only campaigns suggested to bloggers are ones that make sense for them to blog about.
o If one blogs about technology, they should like technology.
o If one is blogging about technology, their readers are going to be interested in technology.
o It is this interested audience that will make a campaign a success
• When a blogger blogs about something they don’t actually like, the campaign isn’t effective.

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60 attended
4.00 4.005 (5 ratings)

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