addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupsimageimagesinstagramlinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1outlookpersonStartprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

The Ethics of Neuromarketing

Science has made a dramatic leap from the lab - and the effects on us are phenomenal. This is the expert inside story on how companies and brands are using the new mind sciences to find out why we buy and how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. In a hyper-competitive market, organisations are delving deep into our brains to detect the hidden triggers that persuade people to consume.

The “father of neuromarketing” Dr. David Lewis goes behind the scenes of the ‘persuasion industry’ to reveal the powerful tools and techniques, technologies and psychologies seeking consumers to buy more – often without them consciously realising it.

The talk costs £5. I have no idead how popular the event will be, so just to be on the safe side, I've already bought a ticket. You can buy a ticket here:

Tickets Neuromarketing

If you want, we can go somewhere afterwards for a coffee or snack. We'll meet before the talk in the foyer of Conway Hall, please search for the Meetup sign.

Join or login to comment.

  • Brian

    An interesting presentation with some familiar material. They key thing for me is the reminder that instead of acting impulsively like automatons, we can 'pause' and be conscious when making decisions. Perhaps the trick is to be constantly conscious. Wonder if he's the brother of John Lewis who has a shop on Oxford Street.

    April 6, 2014

  • Wilfried

    Dr David Lewis' System I and R theory has some interesting aspects. Nasser already pointed towards politics. Applying it to marketing as demonstrated, in law to court cases and other fundamental society-shaping sectors opens cans of worms. My fundamental question is now, does the increasingly all embracing algorithm-based decision making lead us to the next society crash, far more serious then what we experienced just now with the investment/banking crisis? Some of that was caused by algorithm based investment schemes with bankers (people) escaping responsibility taking as problems were blamed on the system.

    April 6, 2014

  • Nasser

    It was okay, with lots of "deja vu"...Would be interesting to see how this could be applied in politics, like how the over exposure of the remembrance of the Shoah in the media leads the public opinion largely favourable to Israel.

    April 6, 2014

  • Palma

    I booked the ticket. Very interesting topic. I studied Marketing in Brussels so I used to enjoy this kind of topics.

    April 3, 2014

  • Brian

    Ticket booked. I'll recognise Kuldip. He's visible from space.

    April 3, 2014

    • Kuldip

      It sounds like you've not yet met Henning and his meetup head gear Brian!

      3 · April 3, 2014

  • Kuldip

    This completely messes up my Sunday plans, but such an interesting subject. Ticket booked. Great find Henning! I'm sure we'll have no trouble meeting up (as always)

    April 3, 2014

  • crudgie

    hey henning its the same day time and venue for sunday assembly in the big hall. you'll have a job finding /meeting anyone

    April 3, 2014

16 went

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy