Science has made a dramatic leap from the lab - and the effects on us are phenomenal. This is the expert inside story on how companies and brands are using the new mind sciences to find out why we buy and how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. In a hyper-competitive market, organisations are delving deep into our brains to detect the hidden triggers that persuade people to consume.
The “father of neuromarketing” Dr. David Lewis goes behind the scenes of the ‘persuasion industry’ to reveal the powerful tools and techniques, technologies and psychologies seeking consumers to buy more – often without them consciously realising it.
The talk costs £5. I have no idead how popular the event will be, so just to be on the safe side, I've already bought a ticket. You can buy a ticket here:
If you want, we can go somewhere afterwards for a coffee or snack. We'll meet before the talk in the foyer of Conway Hall, please search for the Meetup sign.