This group is for anybody in Web Analytics (we call ourselves Analytics Ninjas!) irrespective of which tool you use:

e.g. Google Analytics, Omniture, Webtrends, Coremetrics, Optimist, Maxymiser practitioners and/or users involved in AB or MVT testing, Conversion Rate Optimisation (CRO) and all other measurement related digital things!

It does not matter if you are in eCommerce or not – please feel free to come along! The group has grown rapidly in a year to over 200 users. Some are students but mostly we are practioners in the world of Web Analytics.

Some of our members are Web Analytics Association (WAA) certified. Sometimes we talk about web analytics tagging and container solutions, testing tools eg. ObservePoint/DigitalPulse or Web Analytics Implementation and advanced reporting.

Please note that this group is not associated with Web Analytics Wednesdays (WAW).

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Recent Meetups

  • June 11 · 6:30 PM

    MeasureBowling London

    19 Ninja's

    MeasureBowling is now a traditional event every June & November happening in 20+ cities around Europe.  It is quite simple, join other members of the community for a... Learn more
  • April 29 · 6:00 PM

    Apr Meetup

    57 Ninja's | 5.00

    The next meetup will be on Wed 29th Apr.  As usual, join us after work, some food will be served at around 7pm and we will discuss the topic of the month for around 45... Learn more
  • March 11 · 6:00 PM

    Mar 2015 Meetup

    45 Ninja's | 5.00

    Sorry for the slow start to the year, work has been incredibly busy.  But finally back with the first meetup for this web analytics group of 2015.  And it is next week... Learn more
  • November 20, 2014 · 6:30 PM


    12 Ninja's | 5.00

    Not an official meetup but a great opportunity to meet other members of the London Analytics community.  MeasureBowling has been happening for the past two years and is... Learn more
  • November 5, 2014 · 6:00 PM

    November Analytics Meetup

    54 Ninja's | 5.00

    The next and likely last Web Analytics meetup for 2014 will be held on Wed 5th Nov, remaining in the Duke & Duchess.  We will be there from 6pm with food appearing... Learn more
  • See all past Meetups

What's new

  • Peter O'Neill founded London Web Analytics

    on April 26

Founded Apr 26, 2011

Our Sponsors

  • L3 Analytics

    Provides snacks for each meetup (& analytics consultancy services)

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