This group is for anybody in Web Analytics (we call ourselves Analytics Ninjas!) irrespective of which tool you use:
e.g. Google Analytics, Omniture, Webtrends, Coremetrics, Optimist, Maxymiser practitioners and/or users involved in AB or MVT testing, Conversion Rate Optimisation (CRO) and all other measurement related digital things!
It does not matter if you are in eCommerce or not – please feel free to come along! The group has grown rapidly in a year to over 200 users. Some are students but mostly we are practioners in the world of Web Analytics.
Some of our members are Web Analytics Association (WAA) certified. Sometimes we talk about web analytics tagging and container solutions, testing tools eg. ObservePoint/DigitalPulse or Web Analytics Implementation and advanced reporting.
Please note that this group is not associated with Web Analytics Wednesdays (WAW).