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Pascal M.



Member since:

February 15, 2012


What is your involvement with Web Analytics? Are you a newbie, do you use it frequently or infrequently for work, or are you just curious?

Running the Analytics department for all Thomas Cook websites across Europe ; developed tools and processes to support Online Marketing, Merchandising and Product sourcing, conversion and usability. Commissioned a RFP to adopt one single web analytics solution across 15 websites (formerly using iJento + Omniture + Google Analytics + Wysistat). Created a datawarehouse regrouping web analytics data, back-office data, competition data, marketing spend, pricing.


Experienced E-commerce senior executive, commited to provide a compelling competitive edge by fostering a customer centric and data driven culture. Set up the whole Analytics team, tools and processes for Thomas Cook Online. Keen to embrace Big Data

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