LondonUnited Kingdom EC1V 7DP
February 15, 2012
Experienced E-commerce senior executive, commited to provide a compelling competitive edge by fostering a customer centric and data driven culture. Set up the whole Analytics team, tools and processes for Thomas Cook Online. Keen to embrace Big Data
Running the Analytics department for all Thomas Cook websites across Europe ; developed tools and processes to support Online Marketing, Merchandising and Product sourcing, conversion and usability. Commissioned a RFP to adopt one single web analytics solution across 15 websites (formerly using iJento + Omniture + Google Analytics + Wysistat). Created a datawarehouse regrouping web analytics data, back-office data, competition data, marketing spend, pricing.