John W.

Location:

London

Member since:

August 12, 2011

What is your involvement with Web Analytics newbie/tools used etc/just interested

I am a director of a digital marketing agency - Sharp Ahead - specialising in B2B. I use web analytics to measure and optimise marketing campaigns for our clients - usually around lead generation and lead nurturing for low volume/high value, complex products and services. I founded and used to work for a specialist vendor (Site Intelligence/iJento) with its own SQL-based web analytics tools and also use Google Analytics from time to time. My favourite projects involve "proper data science" typically on raw behaviour data - for example segmentation, clustering, predictive models.

Introduction

B2B digital marketing specialist. Sometime data geek, software maker, entrepreneur, consultant. More about me at www.linkedin.com/in/­jwoods


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