London Web Analytics Message Board › Invitation to the first ever UK Digital Analytics Unconference - MeasureCamp!

Invitation to the first ever UK Digital Analytics Unconference - MeasureCamp!

Peter O.
user 14598444
Group Organizer
London, GB
The UK DAA team would like to invite you to their first ever event in UK and it is going to be something different - an unconference. An unconference is an unstructured conference so you are not going to be given a predefined list of sessions and be presented to all day. Instead you will be encouraged to discuss and participate, even to lead a session yourself. This means you can focus on what YOU find most.

As the first event of its kind, we will be introducing some structure. Sessions will include product demos, best practices by web analytics tool and sector and discussions on key digital analytics topics. There will also be unallocated sessions where any attendee can propose a topic, as general or as specific as they want. So whether you are an analytics student or an experienced practitioner, this will be an excellent opportunity for you to meet like-minded analysts, exchange ideas and share knowledge.

Yes, the event is on a Saturday - it means everyone there wants to be there. For more information on the event, to learn what an unconference is all about and to register for a FREE ticket, check out our website at

Details of the event are:

• Event Name: MeasureCamp
• Date: Sat 22nd Sept 2012
• Time: From 10 am to 5 pm
• Venue: Mozilla HQ, 3rd Floor, 101 St Martins Lane, WC2N 4AZ in Central London
• Cost: Free to attend
• Event format: Quite informal (it is an unstructured conference) and to include product demos, tips and tricks (best practise sharing), and speaker lead interactive sessions.
• To register and for more information: Visit our website at
• Hashtag: #MeasureCamp

Oh – and there will be an opportunity to take the DAA Certification Exam on the afternoon before, Fri 21st Sept – look out for more details on that.

Looking forward to seeing you there!

Your UK DAA Team

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