Phil B.



Member since:

July 2, 2013

What do you/where do you work/study?

Live St Albans, work globally.

How do you use cognitive-behavioural theories? Or, in what way are you interested in using them?

Our approach blends BE, cognitive/social psychology and neuroscience and leverages insights from these fields to increase ROMI.


Author of 'Decoded. The Science Behind Why We Buy' and MD of decode marketing consultancy. Ex client-side marketer (25 years Unilever, Diageo, T-Mobile) who saw the 'decision science' light 5 years ago.

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