Phil B.

Location:

London

Member since:

July 2, 2013

What do you/where do you work/study?

Live St Albans, work globally.

How do you use cognitive-behavioural theories? Or, in what way are you interested in using them?

Our approach blends BE, cognitive/social psychology and neuroscience and leverages insights from these fields to increase ROMI.

Introduction

Author of 'Decoded. The Science Behind Why We Buy' and MD of decode marketing consultancy. Ex client-side marketer (25 years Unilever, Diageo, T-Mobile) who saw the 'decision science' light 5 years ago.


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