Elina H.

Co-Organizer

Location:

London

Member since:

March 24, 2012

Networks

What do you/where do you work/study?

I'm a partner at The Irrational Agency which uses behavioural economics and psychology research to advise companies on pricing strategy and other marketing objectives. I'm also pursuing a PhD at University of Turku, Finland focusing on consumer decision-making in cross-cultural contexts.

How do you use cognitive-behavioural theories? Or, in what way are you interested in using them?

To understand consumer behaviour and ourselves in general.

Introduction

Market researcher by trade, academic by desire and curious by nature.


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