LondonUnited Kingdom EC1V 0DS
March 24, 2012
I'm a partner at The Irrational Agency which uses behavioural economics and psychology research to advise companies on pricing strategy and other marketing objectives. I'm also pursuing a PhD at University of Turku, Finland focusing on consumer decision-making in cross-cultural contexts.
To understand consumer behaviour and ourselves in general.
Market researcher by trade, academic by desire and curious by nature.