pamela k.

Location:

London

Member since:

March 5, 2013

What do you/where do you work/study?

I have my own consultancy, Brand Nurture, which is inspired by the power of cultural insight to transform brands. I believe that the things people care most about are fitting in or advancing within their tribes. When a brand addresses these desires or anxieties, based on its own credible, differentiated strengths -- it has all the makings of an icon.

How do you use cognitive-behavioural theories? Or, in what way are you interested in using them?

I'm interested in the sweet spot between the social (cultural anthropology) and the individual (behavioural economics.) Things such as how we take short-cuts in decision-making based on how others in our groups act or how we are biased in our view of ourselves in relation to others.

Introduction

Hello, I'm a brand planner/strategist by job description, but a cultural anthropologist at heart.


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