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Hannah L.

Location:

London

Member since:

June 28, 2012

Networks

What do you/where do you work/study?

I'm the director of www.behave.london and I work with city companies on their marketing strategy.

How do you use behavioural science? Or, in what way are you interested in using it?

I use BE to hack my own life, get my sorry ass to the gym, convince people to minimise choices ( and change the choice architecture in my own business). I'm fascinated by how choices are made, and rationalised post-choice. I'm also interested in how good branding is about building social contracts with the customer and, to that end, how breaking social contracts kills businesses (and breaks societies).

Introduction

I'm a financial writer and marketing bod with a love of all things behavioural economics. Ultimately I'm interested in how to hack the human brain (and society) rather than sell stuff.

What Hannah L. is saying about this Meetup Group

Fabulous, darling.


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