June 28, 2012
I'm the director of www.behave.london and I work with city companies on their marketing strategy.
I use BE to hack my own life, get my sorry ass to the gym, convince people to minimise choices ( and change the choice architecture in my own business). I'm fascinated by how choices are made, and rationalised post-choice. I'm also interested in how good branding is about building social contracts with the customer and, to that end, how breaking social contracts kills businesses (and breaks societies).
I'm a financial writer and marketing bod with a love of all things behavioural economics. Ultimately I'm interested in how to hack the human brain (and society) rather than sell stuff.