September 2, 2012
I've just finished work with a major behavioural-change consultancy that was expanding into New York, to take up a PhD in UCL on designing interventions to improve public behaviour. My PhD is jointly between UCL Psychology & UCL Public Policy, and focuses on how to improve voter decision-making via behavioural sciences. I'll be running live trials of test interventions during the London 2014 and 2015 elections.
I specialise in shaping human behaviour & decision-making, to meet marketing, organizational and social objectives. I've worked on projects in politics, marketing, and communications in various countries. I use ethnographic observation of human behaviour and field-work, much like Cialdini and Ariely, to capture 'real-world' behaviour unobservable in a 'lab'. Recently I was working on designing solutions to poor medical adherence, specifically to halt the rise in drug-resistant Tuberculosis in India & globally; which costs approx $1trillion internationally, and 1.8million deaths. I'm interested in everything, currently how to; redesign social norms in London, and people flow on the Tube network; design culturally-rooted interventions to alter anti-social behaviour in London's densest BME areas i.e. paan-spitting in Wembley, Brent; and littering/fly-tipping in local communities.
Hi, I'm Keith. I'm a cognitive psychologist & decision-scientist at UCL, and a freelance consultant. Feel free to check me out on LinkedIn: http://uk.linkedi...
Informal is good, next time we'll bring more cupcakes.