Extremely Successful CEOs: Founder of Innocent Drinks, Richard Reed


Richard Reed, Innocent Drinks

Richard is the founder of Innocent Drinks, Europe's number 1 smoothie brand. 

When Richard and his two co-founders Adam Balon and Jon Wright were thinking about starting a smoothie business, they went to a music festival in London. The trio sold their drinks from a stall and asked people to put their empty bottles in a 'YES' or 'NO' bin. What was the question? They asked people whether they thought the trio should quit their jobs to make smoothies. At the end of the festival the 'YES' bin was full and there were only three cups in the 'NO' bin.

Today Innocent Drinks has over 70% market share in the UK. In 2009 The Coca-Cola Company acquired a minority stake in Innocent Drinks and in 2013 the stake was increased to over 90%.

Innocent Drinks gives 10% of its profits to charity.

Richard is known to have implemented a google-like working atmosphere at Innocent Drinks' offices, where people feel at home. He appeared in several high profile TV shows and documentaries, like the documentary with Peter Jones from Drangon's Den (UK's equivalent of Shark Tank).

He is now a successful investor through his company JamJar Investments, where they invest in strong teams with an idea that consumers love.



6:00 Networking and Nibbles
7:00 Fireside Chat
8:00 Networking


Hosted By Marian Gazdik, London Chapter Director

Digital Entrepreneur and startup advisor. He helps startups and digital companies on marketing and product strategy, with strong focus on acquisition, growth and conversion. Marian is the founder and CEO of Tiger Studios, an app publishing house that produces and markets apps to help people improve their skills. He teaches at General Assembly, has an MBA from ESCP, European School of Management and loves adventure travel.
Email: [masked] | Twitter: @mgazdik

Hosted By Sophie Hughes, London Event Manager

Founder of Sophie Alexander Events. Passionate about planning and delivering beyond expectations. Strong desire for the startup community and entrepreneurship. Usually found running or eating chocolate.
Email: [masked] | Twitter: @SophieAEvents

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Upcoming events you should attend!

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  • Richard L.

    Another excellent evening, thanks Marian, Richard and Startup Grind:


    If Richard Reed owned a broom there would be no innocent drinks...

    ...start with a complimentary team (if everyone is obsessing on the same thing then the team is skewed)...

    ...pitch with a product demo and you'll appeal to their right 'creative' side of the brain, left brain slides and they will challenge the detail...

    ... publish the recipe on the outside of the bottle and make your secret ingredient obsessive quality...

    ...a write up in the Times will get your Mum onside...

    ...don't be afraid of being a David to their Goliath...

    ...you can retain control of your business with less than a controlling share of equity when you do a big funding deal...

    ...do good, make money, in hard times be prepared to have your world immeasurably improved by Coca Cola...

    ...if you can organise a wedding you can start a business and...

    ...the moment you commit is when the universe will start to provide.

    5 · April 29, 2014

    • Marian

      Big thanks for this summary, Richard!

      May 1, 2014

  • Sabina

    Thank you for a great evening,event was fantastic

    1 · April 29, 2014

  • Richard L.

    Motivating, open and candid

    1 · April 29, 2014

  • Yichan C.

    Great meet up, thoroughly inspired by Richard. It was great to know the entrepreneurs with different background!

    1 · April 28, 2014

  • Duncan M.


    April 28, 2014

  • Duncan M.

    I have one spare ticket to sell - message me if interested. £16

    April 28, 2014

  • andrea

    Do i need to buy a ticket in advance, even though I have RSVP-ed 'Yes' to the event?

    And if yes - does this mean I'm not able to join tonight (given that tickets are sold out)?

    April 28, 2014

  • Marian

    It's shamelessly SOLD OUT Please note that only those who have booked their eventbrite ticket will make it (as indicated in the event description). Otherwise we will see you next month. Wait till you hear the name of our next guest speaker ..

    April 28, 2014

  • Jay U.

    Quality. Proximity is Power. Always awesome to be around entrepreneurs. Currently at the stage of raising finance for a franchise that I want to launch, Marian will there be any investors for me to connect with after the main talk?

    April 23, 2014

    • Marian

      Sure, Jay. We usually have 5 to 10 investors coming to our events. Remind me to introduce you during the event.

      April 24, 2014

  • Yichan C.

    Would be great to meet other entrepreneurs!

    April 10, 2014

    • Marian

      If you won't meet any interesting entrepreneurs, you'll definitely get your money back!

      April 23, 2014

  • David F.

    Founder - £100/desk coworking + Hackathons @wimbletech - if interested, share / join us :)

    April 13, 2014

  • Louise


    March 25, 2014

    • Richard L.

      Hi Louise, how can i help? All the best. Richard

      1 · March 26, 2014

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