You have your interactive story online, but you do not know if people like it, if they understand it, if it changes the way they behave - or understand the issue you cover?
Can simple Google Analytics & page views be enough to value the impact of your stories?
For our next meet up we are extremely fortunate to be joined by Harry Davies, Product Marketing Manager at Google. If you do not know about him have a look to his interview in the UX Series: http://www.interactivefactual.net/q7-impact/
Harry will explain us what we can do with and beyond Google Analytics. Create users hypothesis, users journeys, online surveys... how to be smart and mix qualitative and quantitative analysis to understand if what we are doing is effective - or to understand what we need to change!!!
Do not miss this opportunity!! And brings your team, your friends and colleagues... this is a rare opportunity to make sense of what is happening behind the screen!