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Peter Foley: Experimental design when A/B tests fail

Title: Experimental design when A/B tests fail
We're all familiar with A/B testing -- you give some people one ad, some people another, and you look at their behaviors afterwards. But what if you can't control exactly who sees the ads, or you can't directly measure their behavior? This talk will go over some of the real-world issues that break plain A/B testing and will describe some ways to get trustworthy results out of messy environments.

Bio blurb:
Peter Foley received his PhD in 2013 from the California Institute of Technology, where his research focused on statistical computing, machine learning, and modeling political ideology and behavior. Mr. Foley was previously a Senior Analyst at Strumwasser & Woocher, LLP, and provided data analysis and microtargeting services in the 2012 elections. Lightbox Analytics advises companies on statistical, computational, and behavioral research problems, and Pivotal Targeting provides political experimentation and microtargeting services.

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  • RN

    Thanks, Peter. Well done!

    April 10, 2014

  • Peter F.

    April 9, 2014

  • RN

    I've been trying to find the slides for the Peter Foley event but have gotten no response.

    April 9, 2014

  • Sze Ki P.

    will this be recorded and posted online?

    2 · November 24, 2013

    • Jeff W.

      nope, recording audio. But if he has slides, you can listen to the audio and follow along with the slides.

      December 3, 2013

    • Scott E.

      Was this ever posted?

      April 8, 2014

  • Patrick K.

    I was asked to post the link for the civic Hackathon this weekend!

    You are all invited to hack on (newly released) City of LA data sets and prototype civic technology!

    December 4, 2013

  • Tim Triche, J.

    oh thank god a meetup that isn't practically on Catalina

    October 11, 2013

    • A former member
      A former member

      lol agreed :)

      November 20, 2013

    • Mike J.

      still a haul for me...

      November 28, 2013

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