February 4, 2014 · 6:00 PM
Description: Many companies are seeking to align their brands with the values of their consumers. However, values can mean many things to many people. Successfully micro-targeting the right people with the right message is essential for forward thinking marketers in the age of "big data". In this talk, I'll blend case studies, academic research, and techniques from data science to give you practical ideas how your next marketing campaign can leverage data to inform a more meaningful, value-based connection with customers.
Speaker: Ravi Iyer is the Chief Data Scientist for Ranker and a consultant on Zenzi's Social Values project. He combines years of technical expertise with a PhD in psychology from the University of Southern California. He publishes regularly in top scholarly journals and his research on moral psychology has been featured in the Wall Street Journal, New York Times, the Atlantic, the Los Angeles Times, and at South by Southwest Interactive.
eSage Group and American Marketing Association Los Angeles are excited to bring you this month's speaker and an evening of light appetizers, beer and wine provided by eSage Group: a systems integration and analytics consultancy combining heavy lifting technical chops with front end analytics. We help organizations rapidly integrate and transform customer data across disparate sources and perform powerful cross-channel analytics to derive deeper insight and extract maximum value from marketing and sales data.