New Meetup: Is Your Business a Brand? Learn how to transform your business into one.

From: Daria
Sent on: Tuesday, May 18, 2010 12:20 PM
Announcing a new Meetup for Lower Manhattan Coworking Club!

What: Is Your Business a Brand? Learn how to transform your business into one.

When: Friday, June 4,[masked]:00 PM

Where:
Hive at 55
55 Broad Street 13th Floor
New York, NY 10004
[masked]

Join us for lunch and conversation with Alan Siege.

This event will be $5 at the door.

All businesses, regardless of their size, age or locations have a brand identity. A brand is the sum of the good, bad and the ugly or your business. It?s also defined by your receptionist and the music your customers hear when place on hold. Your brand is what you promise and what you deliver. It is this later point that REALLY matters to small businesses ? you cannot afford to make false promises. The goal of this workshop is to present some of the basic elements of good branding and then demonstrate how small and/or start-ups can use many of these techniques to define or refine their brand.

Alan Siege, CEO/Owner, Small Business Management Consulting

Alan Siege, CEO/Owner, Small Business Management Consulting which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as being an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.

Learn more here:
http://www.meetup.com/Lower-Manhattan-Coworking-Club/calendar/13519828/

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