March 31, 2014
Companies who want / need to embrace social media need a solution to address the complexities of the team approach to engagement, control, governance, content, campaigns, conversation, collaboration. It's not enough to "DO social." If you want to obtain the tremendous value that social media can deliver to your brand, you have to "BE social." Have the right organization, processes and technologies are fundamental to achieving this result.
Sprinklr, Twitter, LinkedIn
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I help companies leverage technology for process improvement.