March 5, 2013 · 6:00 PM
Here's the thing: if your email campaign doesn't have the RIGHT 3 types of emails in it, and in the RIGHT order, you are leaving sales on the table - in fact, you may not be making even 10% of the sales you SHOULD be.
People just aren't buying from your sales page the first time they come to your website, they must receive email to build the trust necessary to buy from you.
Profitable marketers have 15-30 emails of the RIGHT emails in the RIGHT order queued up in an email campaign to get people to buy
within the first 15-30 days on their list.
And if you aren't sending out the right emails to your subscribers the first 15-30 days they are on your list, you aren't making the sales
you could be.
And if your competitors ARE sending out the right emails in the right order - that may be a big reason why your competitors are making sales and you are not.