Oct/Nov MakeIt NYC: Secrets of Kickstarter Panel

Secrets Of Kickstarter: What You Need To Know To Have A Successful Campaign

MakeIt NYC is proud to present Kickstarter's own Stephanie Pereira and an all-star panel of Kickstarter luminaries! If you're considering doing a Kickstarter campaign, or even if you're just curious to learn some inside ball, don't miss this! Five successful projects tell you how they did it, and answer your questions, too.

Update: New York's Next Top Makers Competition!

We added an extra half hour to the event, because we're being joined by representatives from NYCEDC to talk about their New York's Next Top Makers Competition. Yup, cash, prizes and bragging rights for doing what you do best.

The panel will be focused about how the panelists took their ideas and designs for real, physical things from the drawing board to delivering them as rewards at the conclusion of a successful campaign, and Stephanie will be sprinkling in her accumulated wisdom about Kickstarter. Topics include:

  • Making a successful Kickstarter Video,
  • Supporting your campaign with PR,
  • Kickstarter metrics and statistics,
  • Taking your idea through the prototype and fabrication stages,
  • Low-volume and short-run manufacturing tips,
  • Intellectual property and other legal issues,
  • Surprises along the way,
  • What the new changes to Kickstarter mean to them, and to you.

Our Panelists:

CW&T, the creators of the fabulous Pen Type-A! They set out to raise $2500. They got over 100x more than that. Guess that'll happen when you create the most awesome writing instrument since the quill! CW&T shares their details with getting the pen realized and in the hands of their fans.

Bitbanger Labs, the creators of Remee, the REM enhancing Lucid Dreaming Mask! The Bigbangers had a dream, about creating a mask that would help people... dream. They woke up to over $500k in funding. Learn about controlling your dreams - and having a more successful Kickstarter reality.

Hickies, Inc., the creators of Hickies! Mariquel & Gaston of Hickies freed the world of the drag of having to tie your shoes, the unsightly appearance of a loop of shoelace, and the embarrassment of velcro. Hickies turns your kicks into something cooler and easier - and over 3000 backers on Kickstarter agreed to the tune of $160k!

Josh and Eric, just a couple of good old boys currently residing in Brooklyn, created the Mason Shaker! It's a unique four-piece cocktail shaker based round the iconic Mason Jar. They may be country boys, but they're sharpies - they parlayed their Kickstarter success into retail distribution with West Elm! Oh, and the $75k they raised ain't hayseed neither.

Yury Gitman and Joel Murphy, the creators of Pulse Sensor, attracted 491 backers and $18k for their plug-and-play, Open Source heart-rate sensor for Arduino. And their Kickstarter success gave birth to a new design and an active community! That's enough to raise anyone's blood pressure.

All this, plus pizza and soda, and maybe even a member presentation of a project that is headed to Kickstarter!

Note: if you attended the September MakeIt meeting, please contact Jonathan for tickets even if sold out.

Join or login to comment.

  • Sharon

    Great information about manufacturing and running your campaign. How much to do yourself and the importance of not outsourcing your video.

    January 9, 2013

  • G. Laura M.

    very informative, good assortment of kickstarter successes, well organized, good to have questions for panel prepared in advance

    November 28, 2012

  • Calvin C.

    It was very good, though it felt a little bit long despite the many slides skipped. The content is excellent as always though. I think it would be good to serve the food and drinks first, allow time for late stragglers to appear, then get seated and not worry about an interlude.

    November 28, 2012

  • Jim A.

    Great group of panelists: informative and entertaining!

    November 28, 2012

  • Lynda K.

    I really enjoyed this meet up. The panelists were quite generous with the information that they shared about their experiences and encouraged questions. What a great community. Thank you to those who participated on the panel and to the team that put this together.

    November 28, 2012

  • Michael W.

    i am the founder and editor-in-chief of www.theimagista.com an international creative content site and creative community.

    November 26, 2012

  • Yana G

    I am also in transit. What was decided on the video?

    November 22, 2012

    • Jonathan H.

      I'm afraid that not all participants were comfortable being on camera, so there will not be a video afterwards.

      November 22, 2012

  • Michael S.

    I am new to the group. Is it appropriate for me to bring my project to the meetup?

    November 8, 2012

  • Jonathan H.

    New space secured! Emails should have gone out to those on the waiting list, so please complete your RSVPs!

    November 7, 2012

  • A former member
    A former member

    I see that you have a waiting list for this meetup, and it has the potential to cover a ton of great material. When you do launch it, would you consider recording the video and putting it online so those of us unable to attend (or in other States) could still benefit from it? I'd even be willing to pay for this one!

    November 6, 2012

    • Jonathan H.

      Video? It opens up a can of worms in terms of getting releases, permissions, increases expenses... if someone can tell me how we could do it easily and inexpensively, I might be tempted to start the legwork on the rest of it. Keep in mind that this is no-profit, volunteer effort for the three of us, so anything that ramps up expense or effort is a likely non-starter.

      November 6, 2012

    • A former member
      A former member

      Well, if the camera(s) were only centered on your panelists, then you'll only need 6 release forms (10 maybe if they're signed individually rather than per company), I doubt they'd have to be too intense considering this isn't really a commercial venture. As far as expense goes, any 720p camcorder would really work fine, if you wanted to do post-production then you could use multiple shots and improve your audio quality a bit, but that would increase effort. Easiest solution: someone with an Android/iPhone that can take 720p video recorded and then uploaded to YouTube. Slightly cooler would be a UStream or Google+ Hangout On Air broadcast run live (no post production needed), and with Hangouts On Air, the video can be archived directly to YouTube. I live in Oregon, but would be happy to talk with you about getting something lined up with the resources you have in order to broadcast the panel. Send me an e-mail if you'd like.

      November 7, 2012

  • Jonathan H.

    Good news on the space situation! It looks like I'll be able to secure a space that allows for up to 125 attendees, and will be more comfortable overall. I'll shoot out email once that happens.

    November 6, 2012

  • Jonathan H.

    We are in the process of trying to secure a larger space, but we cannot do so until the power returns to downtown. Please add your name to the wait list if you're interested in attending; we're pretty confident that we'll be able to accommodate all those interested.

    Also note that refunds are available to all RSVPs from the original 10/30 date; please contact Jonathan by 11/5 if you would like to be refunded.

    October 31, 2012

  • Grinell-Skot G.

    Thank you Jonathon. Hurricane Sandy and the possibility of it becoming a N'oreastener, during a full moon high-tide, the aftermath of postponements are inevitable. As always a make-it member is always ahead of the curve.

    October 29, 2012

  • Chris C.

    Bit of a bummer postponing it a month. I may lose interest by then. This is the internet age after all.

    October 29, 2012

    • Jonathan H.

      We think it's a bummer, too. We wanted to ensure that people got the meeting that they signed up for, and we rescheduled for a date that worked for everyone. I hope that you can still make it.

      October 29, 2012

  • john c.

    Looking forward to attending this meetup. Thanks for the invite. Been doing a bit of research and would really be interested in average page views per project. Conversion from page views to donations and best methods of upping page views.

    October 10, 2012

    • Jonathan H.

      I'll pass the question on to our MC and to our panelists, and will hopefully get you some answers!

      October 11, 2012

Your organizer's refund policy for Oct/Nov MakeIt NYC: Secrets of Kickstarter Panel

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled

Additional notes: Please note: the venue for the October meeting may change due to the expected number of attendees. NO refunds will be given in the case of a venue change.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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